Designing AI agents for real-world workflows

Design support across L’ange Hair and OFIR, focused on conversion UX and shared systems.

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Improved onboarding, checkout, and account flows

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Built and maintained shared design system foundations across both brands

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Organized design sprints to align scope, validate direction, and keep delivery moving

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Ran A/B tests and behavioral analysis to guide priorities and measure impact

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Delivered reusable components and implementation-ready specs with engineering

Founding designer for a creator marketplace and SaaS product across web and iOS.

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Owned end-to-end design for marketplace flows, onboarding, and core SaaS tools

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Increased onboarding completion by 24% by simplifying steps and removing friction

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Improved conversion across mobile + web through iterative UX changes and testing

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Built reusable UI patterns and a component foundation to keep the product consistent as it scaled

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Partnered closely with engineering on specs, QA, and implementation

Owned UX across web, iOS, and Android for a high-volume global platform.

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Led cross-platform work on core customer journeys and account experiences

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Ran design sprints and used behavioral data to validate concepts before build-out

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Built and scaled a Figma system to improve consistency and team velocity

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Designed internal tools to support chatbot testing and experimentation workflows

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Facilitated retrospectives that turned into clear product improvements and roadmap inputs

Design lead for a livestream + VOD platform that scaled to 5M MAUs.

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Owned the product experience across iOS, Android, and web

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Built cross-platform UI systems and patterns for fast, consistent shipping.

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Set up design process and lightweight design ops from scratch

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Improved engagement and retention through data-informed iteration

‎ ‎ ‎‎ ‎ ‎ ●‎ ‎ ‎‎ Stayed hands-on with engineering to keep quality high across platforms