2019 - 2021:

• CX and UX research projects for a leading B2B productivity SaaS product

• Digital Asset Management (DAM) system sourcing and brand asset auditing

Planned and facilitated a 2-part moderated qualitative usability study:

• screened/recruited/scheduled participants, wrote participant communications, distributed incentives

• collaboratively wrote test plan and discussion guide

• facilitated interview sessions

• shared findings to team via a high-level report with links to more detailed information, heat map, video clips

Impact: Global efficiency and increased brand recognition due to well-organized DAM architecture.

• Defined and organized the global CIC brand including brand color palette, templates, specifications for signage on Warsaw's Varso 2 Tower

• Visual design collaborator on 2019 Global Impact Report

Impact: Uncovered a dashboard navigation issue that resulted in a 17% improvement in users' ability to find their key business metric. Established performance benchmarks for jobs to be done.

Conducted qualitative user research (UXR):

• Planned and facilitated a 2-part benchmark study for Patreon creator platform and a second study regarding a new program

• Synthesized and analyzed data to inform user archetypes, behavioral patterns, user stories

• Presented insights, actionable findings, and recommendations: discovered a potentially critical issue with new navigation — corrected prior to launch

Cross-functional leader of brand transformation initiatives and 6 workstreams during carve-out from Wolters Kluwer (see below) — met deadline/budget: audit, research + discovery, strategy, production, and launch:

• Managed marketing operations, website, marketing programs and reporting

• Developed requirements and project plans for marketing technology and marketing automation systems post-launch. Vet and negotiated contracts and SOW with vendors

• Collaborated with C-suite and all other levels/functions worldwide for brand audit, strategy and rollout

• Managed design consultant SOW and deliverables

• Designed digital and print assets and evolved brand guidelines

• Managed and produced creative deliverables and exhibit for annual trade show with 10k+ attendees, including 1,500+ client reception and multiple regional sales events

• Managed GDPR program and communications

Corsearch Division

Visual design, product marketing, and brand lead for a global provider of trademark and domain management enterprise software products and services for legal professionals (mid-sized B2B SaaS):

• Led brand & marketing transformation during sale from Wolters Kluwer: defined, managed, prioritized and produced work in 6 workstreams. Met 45-day deadline and budget — maintained brand reputation without disruption

• Co-creator of patented user interface for visualization of trademark data, a market-leading dashboard

• Managed, mapped, and maintained all company product information and pricing for thousands of products in global markets, supported product go-to-market. Developed processes for efficiency and internal service which saved company hundreds of thousands of dollars over 8-year tenure

• Conducted qualitative user research via in-person contextual inquiry customer interviews to inform enterprise platform relaunch, collaborated on affinity diagrams with team of 50

• Developed sketches, wireframes, sitemaps, mockups and prototypes for software and website

• Led marketing operations, automation, website, trade shows / events, and reporting

• Supported sales team of ~30 in US, Europe, UK, and Australia

• 2-time annual winner of a company award for individual who made the greatest difference to strategic and financial goals

Corsearch Division

Design, marketing communications, and creative lead for Corsearch, a division of Wolters Kluwer developing SaaS products for legal sector (trademarks, brand protection, domain management). See listings above for full details: Corsearch was sold from Wolters Kluwer in January 2018.

Corsearch Division

Design for all global marketing materials (digital, print, events)

Analyzed and refreshed TED mobile app store listings

User Experience Designer (team of 3), redesigned desktop and mobile app experience

Translated wireframes into pixel-perfect high fidelity mockups for marvel.com, Oreo, and Scion

Established branding and product look and feel for K-5 educational materials

Art direction for T-mobile campaigns

Marketing designer and creative producer creating localized event materials for The Investment Professional Institute, a global education program for institutional financial advisors