# Kim F. > Senior Product Designer Location: New York, New York, United States Profile: https://flows.cv/kim I make complex info make sense. As a senior product designer with a background in communications design, marketing, enterprise UX/UI, visual design, and user research, I evaluate complex journeys holistically and provide strategic and hands-on design services for every touchpoint. ## Work Experience ### Senior Product Designer @ Coforma Jan 2024 – Present | Washington, DC ### Product Designer @ Coforma Jan 2021 – Jan 2024 | Washington, DC ### Design Researcher & Facilitator @ Coforma Jan 2021 – Jan 2021 | Washington, DC ### Design, UX Research Consultant @ Envelopepusher Jan 2014 – Present | Brooklyn, NY 2019 - 2021: • CX and UX research projects for a leading B2B productivity SaaS product • Digital Asset Management (DAM) system sourcing and brand asset auditing ### User Experience Research Consultant @ Harvest Jan 2020 – Jan 2021 | New York, United States Planned and facilitated a 2-part moderated qualitative usability study: • screened/recruited/scheduled participants, wrote participant communications, distributed incentives • collaboratively wrote test plan and discussion guide • facilitated interview sessions • shared findings to team via a high-level report with links to more detailed information, heat map, video clips ### Brand Management and Design Consultant @ CIC (Cambridge Innovation Center) Jan 2019 – Jan 2020 | Cambridge, MA Impact: Global efficiency and increased brand recognition due to well-organized DAM architecture. • Defined and organized the global CIC brand including brand color palette, templates, specifications for signage on Warsaw's Varso 2 Tower • Visual design collaborator on 2019 Global Impact Report ### User Experience Researcher @ Patreon Jan 2018 – Jan 2019 | San Francisco, CA Impact: Uncovered a dashboard navigation issue that resulted in a 17% improvement in users' ability to find their key business metric. Established performance benchmarks for jobs to be done. Conducted qualitative user research (UXR): • Planned and facilitated a 2-part benchmark study for Patreon creator platform and a second study regarding a new program • Synthesized and analyzed data to inform user archetypes, behavioral patterns, user stories • Presented insights, actionable findings, and recommendations: discovered a potentially critical issue with new navigation — corrected prior to launch ### Director, Brand Establishment @ Corsearch Jan 2018 – Jan 2018 | New York, NY Cross-functional leader of brand transformation initiatives and 6 workstreams during carve-out from Wolters Kluwer (see below) — met deadline/budget: audit, research + discovery, strategy, production, and launch: • Managed marketing operations, website, marketing programs and reporting • Developed requirements and project plans for marketing technology and marketing automation systems post-launch. Vet and negotiated contracts and SOW with vendors • Collaborated with C-suite and all other levels/functions worldwide for brand audit, strategy and rollout • Managed design consultant SOW and deliverables • Designed digital and print assets and evolved brand guidelines • Managed and produced creative deliverables and exhibit for annual trade show with 10k+ attendees, including 1,500+ client reception and multiple regional sales events • Managed GDPR program and communications ### Product Marketing, Design, and UX Consultant @ Wolters Kluwer Jan 2014 – Jan 2017 | New York, New York, United States Corsearch Division Visual design, product marketing, and brand lead for a global provider of trademark and domain management enterprise software products and services for legal professionals (mid-sized B2B SaaS): • Led brand & marketing transformation during sale from Wolters Kluwer: defined, managed, prioritized and produced work in 6 workstreams. Met 45-day deadline and budget — maintained brand reputation without disruption • Co-creator of patented user interface for visualization of trademark data, a market-leading dashboard • Managed, mapped, and maintained all company product information and pricing for thousands of products in global markets, supported product go-to-market. Developed processes for efficiency and internal service which saved company hundreds of thousands of dollars over 8-year tenure • Conducted qualitative user research via in-person contextual inquiry customer interviews to inform enterprise platform relaunch, collaborated on affinity diagrams with team of 50 • Developed sketches, wireframes, sitemaps, mockups and prototypes for software and website • Led marketing operations, automation, website, trade shows / events, and reporting • Supported sales team of ~30 in US, Europe, UK, and Australia • 2-time annual winner of a company award for individual who made the greatest difference to strategic and financial goals ### Sr. Marketing Communications Specialist @ Wolters Kluwer Jan 2011 – Jan 2014 | New York, NY Corsearch Division Design, marketing communications, and creative lead for Corsearch, a division of Wolters Kluwer developing SaaS products for legal sector (trademarks, brand protection, domain management). See listings above for full details: Corsearch was sold from Wolters Kluwer in January 2018. ### Sr. Marketing Communications Designer @ Wolters Kluwer Jan 2010 – Jan 2011 | New York, New York, United States Corsearch Division Design for all global marketing materials (digital, print, events) ### Product Marketing Consultant @ TED Conferences Jan 2014 – Jan 2015 | New York, New York, United States Analyzed and refreshed TED mobile app store listings ### User Experience Designer @ Zeel.com Jan 2014 – Jan 2014 | New York, New York, United States User Experience Designer (team of 3), redesigned desktop and mobile app experience ### Visual Designer / Art Director @ Unknown Jan 2008 – Jan 2010 ### Visual Designer @ 360i Jan 2010 – Jan 2010 | New York, New York, United States Translated wireframes into pixel-perfect high fidelity mockups for marvel.com, Oreo, and Scion ### Marketing Graphic Designer @ America's Choice Jan 2010 – Jan 2010 Established branding and product look and feel for K-5 educational materials ### Art Director @ Emerge Jan 2009 – Jan 2009 | New York, New York, United States Art direction for T-mobile campaigns ### Assistant Vice President, Program Design Coordinator @ AllianceBernstein Jan 2006 – Jan 2008 | New York, New York Marketing designer and creative producer creating localized event materials for The Investment Professional Institute, a global education program for institutional financial advisors ## Education ### BFA in Communications Design Syracuse University ### Service Design Immersive Cooper Professional Education ### User Experience Design Immersive (10-week program) General Assembly ### Digital Marketing General Assembly ### Certificate in Web Design New York University ### Binghamton University ## Contact & Social - LinkedIn: https://linkedin.com/in/kimberlydfriedman --- Source: https://flows.cv/kim JSON Resume: https://flows.cv/kim/resume.json Last updated: 2026-02-23