# Kimberly Campbell > Convene, San Francisco Location: San Francisco, California, United States Profile: https://flows.cv/kimberlycampbell ## Work Experience ### Senior Sales Executive @ Convene Jan 2023 – Present | San Francisco, California, United States ### Director of Events @ Unibail-Rodamco-Westfield Jan 2018 – Jan 2023 | San Francisco, California ### Sr Events Manager @ Westfield Jan 2015 – Jan 2018 | San Francisco Bay Area • Responsible for the overall management of the events program for Bespoke including space bookings, sales, sponsorship sales, production, marketing & PR, staffing, vendor relations and administration. • Determines staffing needs and recruits, hires, manages & trains full time, seasonal and contractual staff. • Creates appropriate BtoB marketing strategies including advertising, social media and public-relations plans. Leads in the development of promotional campaigns, printed materials, press releases, website and digital marketing assets/channels. • Directs the development and administration of all events and activities at Bespoke. • Administers annual budgets and responsible for cash flow from all programs. Organizes and carries out solicitation of sponsors and all other revenue-generating initiatives. Approves expenditures and ensures all programs are operating within budget. • Actively markets venue for Client Event bookings. Manages process from start to finish including solicitation, negotiation, contracts, insurance, permits, billing, production planning, load-in / out, production management. Works to secure repeat business. • Coordinates closely with clients, event planners, DMCs, maintenance, vendors, Police & Fire, security & housekeeping personnel to ensure cooperation and communication for all events. • Negotiates contracts and bids as well as manages relationships with preferred vendors and agencies. • Works closely with Westfield Management Team on maintenance needs and infrastructure upgrades as needed. • Participates in the development and implementation of policies and legal protocols for WSFC events spaces including applications, contracts, permitting processes, codes of conduct, etc. ### Floral Design Manager @ Blueprint Studios Jan 2014 – Jan 2015 • Responsible for all floral design and production for high volume event company with upwards of 40 floral events per month. • Worked closely with partner event vendors from Got Light, Michael Hensley, Classic Party Rentals, and La Tavola Linens to create lavishly unique events in San Francisco and surrounding Bay Area. • In charge of all purchases and budgeting for floral costs to ensure maximum profit margins on large and small scale events. • Acted as point liaison for 10 sales managers and often worked directly with clients on the concept and pricing of their events. • Oversaw a team of 10-15 employees. ### Lead Floral Designer/ Event Manager @ Ornamento Fine Flowers & Event Decor Jan 2012 – Jan 2013 | San Francisco, CA • Responsible for creating floral displays at The Fairmont Hotel. This includes the main lobby piece, and various floral arrangements for corporate and private events. • Work closely with the hospitality staff of The Fairmont to provide maximum satisfaction when hosting VIP guests including foreign prime ministers and celebrities. • Lead PR and social media campaigns to promote business development and grow client base. • Manage the retail shop and provide customers with excellent hospitality and service. • Organize events and weddings while working fastidiously around deadlines and catering to various design styles and client’s specifications. • Act as point person on site to events at local luxury hotels including The Fairmont, San Francisco, The Four Seasons, San Francisco, and The Ritz Carlton, Half Moon Bay. • Created star pieces in Bouquets to Art 2012 and 2013 featured at the de Young Museum. ### Head of Floral Department @ Emily Joubert Home & Garden Jan 2010 – Jan 2011 | Woodside, CA • Managed highly successful and rapidly growing Silicon Valley events and design business. • Responsible for conceptualization and creation of floral designs for all events. • Purchased all flowers and merchandise while cultivating close working relationships with various vendors and wholesalers. • Managed proposal development, design and budgeting, client accounts and project execution. • Led client interactions, new business development and marketing activities. • Led successful initiative to re-design and re-launch web presence, creating substantial new source of sales. • Oversaw team of 10 associates and interns, including training and on-site floral construction. • Expanded revenues and client base by 73% in peak holiday seasons. • Serviced a highly exclusive clientele that included politicians, A list celebrities, Fortune 500 companies, professional athletes, and Silicon Valley tycoons. ## Education ### Bachelor's degree in International and Intercultural Communication California State University-Sacramento ## Contact & Social - LinkedIn: https://linkedin.com/in/kimberly-campbell-6ab49787 --- Source: https://flows.cv/kimberlycampbell JSON Resume: https://flows.cv/kimberlycampbell/resume.json Last updated: 2026-04-13