# Kimberly Le > Designing @ Snowflake Location: Oakland, California, United States Profile: https://flows.cv/kimberlyle Product designer, mushroom forager, note-taking enthusiast, and lifelong learner. ## Work Experience ### Senior Product Designer @ Snowflake Jan 2023 – Present | San Mateo, California, United States ### Senior Product Designer @ Twitter Jan 2022 – Jan 2023 | San Francisco Bay Area - Design driver for Twitter Spaces discovery–working on social audio and podcasts - Increased daily active users & active minutes on Twitter after launching a new home for Spaces/Audio - Collaborated with XFN partners to develop the Discovery roadmap by facilitating team-wide brainstorm sessions to help identify key problem areas in our current audio discovery experience - Developed the vision for, launched, and iterated on the Spaces/Audio tab on Twitter with XFN partners - Collaborated closely with partners in Research, Content, and A11Y when launching features - Presented and shared work at all-hands, team-wide functions, and to our design and org leadership - Worked to improve communication, alignment and cross-collaboration with designers on parallel workstreams ### Product Designer II @ Twitter Jan 2021 – Jan 2022 | San Francisco Bay Area Designing for Twitter Spaces ### Designer @ ueno. Jan 2019 – Jan 2021 | San Francisco Bay Area - Redesigned Splunk's design system with their internal team, designed their dashboard and management tools on the UDF team, and sizzle reel for .conf22 - Owned, organized, and facilitated user research with Splunk's dashboard users to gather feedback, identify pain points, and test design explorations - Part of the design team that laid the foundations for and redesigned Splunk's design system - Did vision work for dashboard creation tools Acquired by Twitter, Feb 2021 ### Product Designer @ Bird Jan 2019 – Jan 2019 | San Francisco Bay Area ### Product Designer @ Scoot Networks Jan 2018 – Jan 2019 | San Francisco Bay Area Rider team–projects include: - The Redesign of Sign Up to optimize conversion, experimentation, and to better onboard our users to ride safely and responsibly - Report an Issue, a feature that ensures the quality of vehicles and safety for our riders - The Scooter Ride flow (from starting a ride to ending a ride) with our launch in San Francisco and Santiago - Building and owning user research and test processes and cadence, allowing our team to better receive qualitative and quantitative feedback from users (Acquired by Bird, Scoot is a vehicle sharing app that gives people access to mopeds, bikes and scooters parked throughout cities around the world) ### Product Designer @ Tradecraft Jan 2018 – Jan 2018 | San Francisco Bay Area Utilizing Sketch, HTML/CSS, user research, usability & comprehension testing, Invision and Marvel to design digital products for startups. Tradecraft is a full-time product design apprenticeship program that prepares individuals to excel at high growth startups through a combination of hands-on project work for startups, curriculum, and mentorship from industry practitioners. ### Marketing Associate @ Peek.com Jan 2016 – Jan 2018 | San Francisco Bay Area Peek is the #1 leading online booking software for tour & activity companies throughout North America, enabling businesses to increase their bookings and save thousands of man-hours. - Built vertical-specific landing pages and created wireframes and mockups as part of a website redesign project to increase demo conversions and enable sales. - Designed icons/graphics for and executed weekly emails for B2B (8,000 users+) using Mailchimp/Hubspot, maintaining an average open rates to average of 35-40%. - Designed and implemented B2C customer email campaigns (30,000+ subscribers) to promote Peek.com activities - Redesigned customer onboarding experience to optimize install rates, reduce churn and facilitate learning (Peek Hackathon) ### Marketing and Operations Associate @ Bucket (acquired by Galavantier) Jan 2015 – Jan 2016 | San Francisco Bay Area Bucket scans any online text source for places and automatically adds in photos, ratings, and reviews. See where your places are around you on a map, and navigate to your next adventure! - Generate leads and site traffic growth to over 10,000 sessions/month via creative social media marketing campaigns. - Conducted usability tests with Lead Designer to explore drop-offs in product adoption. - Led and executed creative social media marketing campaigns towards colleges, travelers, foodies, and large events (conferences, festivals). - Executed end-to-end email marketing process for weekly newsletters, press and product launches. - With the CEO, created and maintained partnerships & programs with travel influencers (Airbnb Open, Facebook, etc.), power users, and local/travel bloggers. - Worked with engineering team on tooling to create better operations and lead quality of operations. ### Marketing Research Intern @ Foopla Jan 2014 – Jan 2014 | Copenhagen Area, Capital Region, Denmark Foopla is a Danish social entrepreneurship startup, which focused on food sustainability, eating healthily and responsibly, and supporting local Danish grocers. - Designed wireframes and mockups for ordering groceries online as a platform for local grocers in Denmark - Conducted market research, branding, customer, and concept research in Denmark’s population and food retail industry to build a grocery shopping service for clients and a web-based platform for local grocers. ### Sales Research Intern @ Pandora Media Jan 2014 – Jan 2014 | Oakland, CA - Deep dive and analysis of trends in Pandora’s growing Car Radio listeners in a final project presentation using data visualizations with Tableau and Excel. Did an in-depth analysis on Pandora's car listeners in order to understand their user behavior (when were they listening, what were they listening to, etc.) for optimizing advertisement campaigns - Used SQL to pull ad-hoc queries regarding music listener data - Creating data visualizations in Excel and Tableau to provide insight for Sales Research team on listening trends. ### Student Instructor @ Suitcase Clinic Jan 2013 – Jan 2014 | Berkeley, California Taught a class on homelessness in topics of housing, health, labor, and advocacy. Facilitated discussions and led lectures. ### Data Coordinator @ Suitcase Clinic Jan 2012 – Jan 2014 | Berkeley, California - Collected, compiled, and managed a database of the organization's client population and demographics, designing and distributing surveys and intake forms to clients, survey data tabulation and analysis - Volunteered weekly at clinics and shelters to provide free health and social services ### Children's Coordinator @ Suitcase Clinic Jan 2011 – Jan 2012 | Berkeley, California Coordinated after-school and evening programs with children of all ages (toddlers to teenagers) at the Women's Shelter. Led educational and recreational activities, and facilitated field trips ### Research Assistant @ Ranney Reasoning Lab Jan 2012 – Jan 2014 | UC Berkeley - Co-produced and edited a series of educational short film animations on climate change to increase awareness, as part of a climate change research study (NPR and other news blogs) - Discuss papers regarding cognition, reasoning, global climate change, and environmental issues. - Study and discuss how members and facts improve conceptual understanding - Currently working on a media project to produce a YouTube video that will help improve understanding the scientific mechanisms in climate change ### Research Assistant @ Gopnik Child Development Lab Jan 2011 – Jan 2012 | UC Berkeley Conducted and coded social and behavioral experiments regarding child cognition and logical reasoning in school and museum settings. ### Film Production Intern @ Not In Our Town Jan 2011 – Jan 2011 | Oakland, CA - Transcribed interviews and videos for a PBS documentary and other media projects revolving around social justice, hate crimes, and racial discrimination. - Internet research for video projects - Worked with producers to produce short film content for website ## Education ### Bachelor’s Degree in Statistics, Cognitive Science University of California, Berkeley ### Study Abroad Program in Psychology Københavns Universitet - University of Copenhagen ## Contact & Social - LinkedIn: https://linkedin.com/in/kimberlyyle - Portfolio: https://www.kimberlyyle.com --- Source: https://flows.cv/kimberlyle JSON Resume: https://flows.cv/kimberlyle/resume.json Last updated: 2026-03-25