# Kimberly W. > Organizational Strategy & Change Management | Turning Ambition into Aligned Behavior Location: San Francisco Bay Area, United States Profile: https://flows.cv/kimberlyw Designing the systems behind the work. Most organizations don’t struggle because people aren’t talented. They struggle because the system isn’t working. After years leading product and service design in complex environments, I saw the same pattern repeat: strong teams constrained by unclear priorities, misaligned structures, and cultures that talked about change without enabling it. I didn’t want to design around that friction. I wanted to redesign the system itself. Today, I work at the intersection of organizational design, change strategy, and business transformation. I help leaders turn ambition into aligned behavior through clear direction and intentional ways of working. I believe people and performance rise together. When organizations are designed with intention, momentum follows. If you’re navigating transformation and want it to stick, let’s talk. ## Work Experience ### Organizational Strategy & Change Management Consultant @ Unknown Jan 2024 – Present | San Francisco Bay Area I partner with leaders and teams navigating transformation to turn ambition into aligned behavior. My work focuses on designing the conditions, systems, and ways of working that help change take hold — not just get announced. I’ve supported organizational strategy, operating model activation, and leadership alignment efforts within complex, fast-moving environments, including work embedded with a global transformation consultancy firms. Across engagements, I help organizations move from vision to execution by addressing the structural and behavioral blockers that slow momentum. My work typically includes: • Designing organizational and operating models that support strategy, not fight it • Aligning leaders around shared direction, expectations, and behavioral commitments • Translating strategy into clear roles, decision rights, and ways of working • Supporting activation through sequencing, communication, and manager enablement • Helping teams navigate change with clarity, care, and practical momentum My approach blends systems thinking, hands-on activation, and deep respect for the humans inside the work. I believe transformation sticks when people understand what’s changing, why it matters, and how they’re expected to show up differently. ### Product Design Manager @ REI Jan 2022 – Jan 2024 Led design and cross-functional initiatives within a complex, multi-channel organization, with a focus on improving how teams work together in service of both customers and employees. My scope extended beyond product and service design into organizational systems: aligning teams across disciplines, clarifying ownership and decision-making, and redesigning ways of working to support scale and adaptability. Key contributions: • Led cross-functional design efforts across product, engineering, retail, and operations • Identified and addressed systemic friction impacting delivery, morale, and customer experience • Partnered with leaders to clarify priorities, roles, and decision-making • Supported organizational changes that improved collaboration and employee enablement • Brought frontline and employee perspectives into system-level decisions • Contributed to shared design and operating standards that balanced consistency and team autonomy • Coached teams and leaders on systems thinking and human-centered change This work reinforced a core belief that continues to shape my career: sustainable impact comes from better systems, clearer expectations, and shared ways of working — not better artifacts alone. ### Product / UX Design Lead & Manager @ JPMorgan Chase & Co. Jan 2017 – Jan 2022 | San Francisco Bay Area Led design and organizational initiatives within a large, highly regulated enterprise, operating at significant scale across personal and business platforms. At Chase, my role focused on building clarity and alignment across complex systems: unifying teams, establishing shared ways of working, and designing structures that enabled collaboration, consistency, and accountability in an environment shaped by risk, compliance, and speed. Key contributions: • Built and scaled design teams within a regulated, enterprise environment • Unified previously separate platforms onto a shared operating and technology foundation • Clarified roles, ownership, and decision-making across cross-functional partners • Partnered with product, engineering, and business leaders to align priorities and execution • Established shared standards and practices that improved consistency while enabling autonomy • Navigated regulatory and organizational constraints to enable progress without compromising rigor • Supported leaders and teams through periods of change, growth, and increased complexity This work deepened my understanding of how structure, governance, and leadership behavior shape outcomes and reinforced the importance of designing systems that support both performance and people at scale. ### UX and Production Designer (Contractor) @ Airbnb Jan 2016 – Jan 2017 Contributed to cross-functional product initiatives within a fast-paced, design-led organization, gaining exposure to platform-scale collaboration, production rigor, and design quality at global scale. ### Product and UX Design (Contractor) @ Apple Jan 2013 – Jan 2014 | San Francisco Bay Area Worked within a highly disciplined product environment, reinforcing the importance of craft, systems thinking, and operational excellence in delivering cohesive customer experiences. ### Design Lead @ SVB Financial Group Jan 2006 – Jan 2011 | San Francisco Bay Area Led design efforts within a regulated financial environment, partnering across product, engineering, and business teams to improve clarity, consistency, and delivery at scale. This role further shaped my understanding of governance, risk, and operating within complex institutional systems. ### Founder & Creative Director @ KW Creative Jan 1999 – Jan 2008 Founded and led an independent creative studio delivering brand, visual, and digital work for small businesses and growing organizations. This early chapter shaped my hands-on approach to creative problem-solving, client partnership, and building systems from the ground up. The experience instilled a deep respect for craft, constraints, and the realities of running a business — lessons that continue to inform my work today in organizational strategy and change. ## Education ### BS in Organizational Behavior and Leadership University of San Francisco ### Accelerated Change Leadership in Design Thinking, Leading Complex Projects IDEO ## Contact & Social - LinkedIn: https://linkedin.com/in/kimwong --- Source: https://flows.cv/kimberlyw JSON Resume: https://flows.cv/kimberlyw/resume.json Last updated: 2026-04-13