Focused on bringing the product UX to a baseline level that emphasized best practices and consistency in UI behavior and presentation.

Responsible for full product design lifecycle of new features; from low-fi sketching to high-fi design iterations, prototype creation, conducting user testing, and spec-writing.

Employed a proactive, advisory approach in regards to stakeholders, broaching UX priorities and concerns. Advocated for addressing known usability issues before they reached customers’ hands.

Analyzed and presented usability issues/challenges of the existing experience for certain, key features. Provided recommendations for improvement.

Tracked usability debt and maintained a holistic perspective of the product UX amidst new feature development and business reprioritization.

Lead author of an extensive, application style guide that provided clear guidelines for interaction patterns and UI components that comprised the application.

As most senior member of the team, provided feedback and recommendations for other designer.

Lead for the following projects: 1) Mobile sign-up experience 2) Redesign of an eCommerce UI system, and 3) Refreshed product marketing website.

Managed workload and projects of designers, providing constructive mentorship.

Provided design oversight for online creative (eCommerce through demand-generation).

Engaged with user testing/research and customer journey development.

Targeted design solutions that cultivated a strong, overall user experience and

Built relationships with stakeholders to communicate design vision and achieve consensus around recommended solutions.

Advocated continuously for adoption of design best practices, along with relevant / current methodologies in front-end dev.