# Kim Heilman > Product & Design Executive | VP, SentinelOne | former Google / Salesforce / Facebook Location: San Francisco, California, United States Profile: https://flows.cv/kimheilman Entrepreneur, UX/CX, product and design executive with experience delivering successful products and services that drive business results. Passionate about growing highly effective cross-functional teams focussing on user empathy, design, and innovation. Experience spans brand, product design, AI/ML systems, consumer and enterprise software, service design, product marketing, and business process reinvention. ## Work Experience ### Vice President, Product Design & UX @ SentinelOne Jan 2023 – Present | Mountain View, California, United States Leading a distributed team of 60+ designers, researchers, and technical writers to deliver intuitive, effective products that empower our customers to keep their data and people safe. ### Senior Manager (Head of Design), Sales Platform @ Google Jan 2019 – Jan 2022 | Mountain View, California Led a team of 40+ designers and researchers to continuously innovate and improve Google Ads' intelligent CRM, customer support, and analytics tools, resulting in high customer satisfaction and increased revenue. Partnered with Ads Marketing to improve onboarding experiences for SMB advertisers. Championed a customer-first approach and utilized service design methodology to document touch points across Sales, Marketing, Product, and Support, driving new customer acquisition strategy and product roadmaps across multiple PAs. ### Senior Director, Product Design - Customer 360 Data Manager @ Salesforce Jan 2017 – Jan 2019 | San Francisco Bay Area Led a distributed UX team to create a novel point-and-click tool for mapping customer records and reconciling customers' identity across systems, resulting in a complete, up-to-date, contextually relevant profile. Initiated cross-functional workshops to identify workflows between service desk, case management, and order management and fulfillment systems. Created Dreamforce demos showing customer success stories, illustrating how Users and Salesforce teams co-create new products. Impact: Increased participation in Salesforce research; launched and landed Service/Commerce integration pilot; Reduced case resolution time by over 50%. ### Director, Product Design - Platform @ Salesforce Jan 2015 – Jan 2017 | San Francisco Bay Area Managed a distributed team of UX and product designers who created tools that empower Admins, Developers, and ISV partners to extend and customize Salesforce using both programmatic and declarative, low-code UI. Employing design thinking and methodology, we united cross-functional teams of engineers, researchers, technical writers, product marketers, and product managers to deliver powerful, accessible experiences for enterprise businesses.  Products included Lightning Setup, Lightning App Builder, Process Builder and Flow, Salesforce Developer Experience (SFDX), Salesforce AppExchange, Data Integration, Transaction Security, and Shield. We also work with the Global Identity team to help connect core business units with new acquisitions, creating a cohesive experience for customers who manage multiple Salesforce products. ### Lead Product Designer, Ads Delivery @ Facebook Jan 2014 – Jan 2015 | Menlo Park, CA Led design of ad scheduling and budget features in creation flows, and delivery performance metrics in Insights products. Worked with cross-functional teams to assure delivery experiences were envisioned, optimized and implemented consistently across all ad products platforms. Proposed integration strategies with internal Facebook CRM tools. Created products for advertisers and internal ecosystem maps. Designed and shipped new implementations of Relevance Score in Ads Manager and Power Editor. ### Lead Product Designer, Workplace @ Facebook Jan 2014 – Jan 2014 | London, United Kingdom Drove innovation with a London-based team to re-envision Facebook as a collaboration and communication platform for business. Created designs for both mobile and desktop, and shipped initial versions that were tested internally and by pilot companies. ### Product Designer, Utility @ Facebook Jan 2013 – Jan 2014 | San Francisco Bay Area Led UX and partnered with cross-organizational teams on Saved. Interviewed stakeholders, conducted user testing, collaborated with designers across the company, designed and tested concepts on mobile web, and shipped subsequent iterations on iOS and Android platforms. Created designs for internal tools that help data scientists evaluate content quality, and worked with a London-based engineering team to build and test UI. ### Design Director @ Hot Studio Jan 2011 – Jan 2013 Led teams of UX researchers, visual designers and front-end engineers to create, test and launch products and brand experiences for clients in many sectors including technology, finance, nonprofit and scientific research and development. Clients included SRI International, The Presidio Trust, Russell Investments, Turn, CPP, JP Morgan, the MITRE Corporation and Code for America. ### Freelance User Experience and Visual Designer @ Hot Studio Jan 2006 – Jan 2011 Specialized in creating digital products and brand marketing experiences for a broad range of clients including Architecture for Humanity, MarketWatch, Cisco, WebEx, Zvents, and Citrix. ### Co-Founder @ Primatial Design Jan 2000 – Jan 2011 | San Francisco Bay Area I led user experience and visual design while partnering with engineering teams. Responsible for business development, content strategy, account, and project management including writing and negotiating proposals, contracts, functional requirement documents, and schedules. Designed digital products and marketing experiences for many audiences. Created designs that brought clarity to complex publishing workflows within enterprise content management systems, and advertising campaigns for established brands. Architected and designed unique template and publishing systems for Drupal. Clients included major magazines (Health, Sunset, Yoga Journal, and AFAR and their advertisers), public health organizations and private medical clinics, investment banks and non-profits, scientific research and development organizations, and technology companies. ### Art Director @ Great Entertaining Inc. Jan 1999 – Jan 2000 | San Francisco, CA Venture-funded e-commerce start-up that sold entertaining products. I led a team of designers and production artists through the launch of the website. ### Designer @ Shift Media Inc. (San Francisco) Jan 1997 – Jan 1999 | San Francisco, CA Responsible for both print and interactive design. Created web and AOL sites for VH1, Comedy Central, Bank of America and others. Acquired in 1999 by Great Entertaining Inc. ## Education ### BA Reed College ### BFA Pacific Northwest College of Art ### Studio Arts College International ## Contact & Social - LinkedIn: https://linkedin.com/in/kimdheilman - Portfolio: http://www.kimheilman.com/ --- Source: https://flows.cv/kimheilman JSON Resume: https://flows.cv/kimheilman/resume.json Last updated: 2026-04-13