# Kim Lê

> Principal Product Designer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/kiml

## Work Experience
### Principal Product Designer @ PayJunction
Jan 2022 – Present | Remote

### Software Development Engineer Apprentice @ Amazon
Jan 2022 – Jan 2022 | Remote

### Senior UX Designer @ Blend
Jan 2021 – Jan 2022 | Remote
Designed and managed the web design system. Executed UX | UI improvements through auditing and testing component functionality for design enhancements, refinements, or removal. Showcased the importance of design thinking through thoughtful presentation of the decision making process with team members and partners.

Worked closely with Marketing and both internal and external Developers to create new web experiences which balanced audience focused interactions, brand awareness, and marketing goals. Utilized browser dev tool to QA production. Contributed to the improvement of project processes, collaboration sessions, and socialization of user-centric solutions.

### Visual Designer @ Atlassian
Jan 2020 – Jan 2021 | Remote
Strategized content layout and illustrations to reinforce branding and concept comprehension for web experiences, digital ads, and documentation.

### Visual Designer @ Tubi
Jan 2020 – Jan 2020 | Remote
Illustrated graphics and designed UI assets for brand partner platforms i.e. Amazon FireTV, Xbox, PlayStation, Samsung.

### Product Designer @ Bank of the West
Jan 2018 – Jan 2019 | San Francisco, California, United States
Defined user personas to drive UX | UI efforts from inception to completion. Created low to high fidelity wireframes and prototypes to produce web responsive designs and an effortless user journey through branding, content layout, photography, and custom illustrations. Collaborated with developers to improve digital experiences and resolve any bugs in staging. 

Art directed graphic production, creating technical design of pixel-perfect components to implement a design system. Ensured elements were ADA compliant and on-brand. Standardized the system naming convention, color palettes, and iconography with global states and sizes.

### Visual Designer @ Apple
Jan 2017 – Jan 2018 | Cupertino, California, United States
Designed, produced, QA’d, and published CMS | LMS app web pages for all U.S. and International retail stores i.e. Asia and Europe.

### Visual Designer @ BAMO
Jan 2017 – Jan 2017 | San Francisco, California, United States
Managed CMS updates and internal CRM data. Designed social campaigns, web pages, and emails. Created company design portfolios and presentations to help my clients obtain new contracts and retain existing accounts.

### Web Designer @ SEPHORA
Jan 2015 – Jan 2017 | San Francisco, California, United States
Designed and developed web pages hosting brand edu content across all U.S. and Canadian training pages. Strategized UX | UI changes relative to new weekly content. Increased user engagement by creating original beauty concepts, icons, logos, and animated visuals. Tracked and reviewed edu content deliveries and file specifications. Edited videos, QA’d and published digital training assets, and managed all learning system user data.

### Visual Designer @ CBRE
Jan 2015 – Jan 2015 | Oakland, California, United States
Created graphics, ads, property portfolios, and tour books to help my brokerage clients retain new business.

### Program Assistant @ Prior Experience
Jan 2011 – Jan 2015 | Sacramento, California, United States
Safety Net Financing,
California Department of Healthcare Services
Jun 2014 - Apr 2015
Reviewed revenue bonds and payment logs for inaccuracies. Logged revisions and prepared fiscal summary reports for state accountants and auditors.

Healthcare Administration,
Kaiser Permanente
Sep 2011 - Apr 2013
Processed medical sheet data in Pharmacy, Radiology, GI, and the Surgical Recovery Unit.

Fiscal Information System,
California Department of Finance
Mar 2012 - Oct 2012
Reviewed and routed fiscal records, managed unit inquiries, and prepared data summary reports.


## Contact & Social
- LinkedIn: https://linkedin.com/in/15117713

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Source: https://flows.cv/kiml
JSON Resume: https://flows.cv/kiml/resume.json
Last updated: 2026-03-25