Advise early-stage companies on best practices in design to establish a clear point of market differentiation, drive customer acquisition and retention, and fuel growth.

Current engagements include partnership with Regrello (acquired by Salesforce), a new software company building an AI automated workflow engine and cross-company collaboration tool for supply chain and operations.

Led the product design and research team transformation at Amplitude. Drove both internal adoption of AI tools and designing our AI-first product solutions.

Led the design organization dedicated to Adobe Experience Cloud, a family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform. Our portfolio of products help companies of all sizes transform their businesses into digital experience powerhouses with a unified solution and comprehensive tools for insights, content, commerce and engagement.

Led our organization in the research and design of all CRM software products and user experiences—with broad, 200K+ multiuser base—that provide businesses with connected (web, mobile and phone) suite of customer support tools. Served as Co-founder and Global Lead for ERG The Bridge, promoting collaboration among cross-generational workforce; and Executive Sponsor for Accessibility to advance inclusive, ethical design practices and WCAG improvements.

• In high-growth environment—with business more than doubling in size to $1.3B+—scaled global design

organization to 120 strong in eight countries across EMEA, APAC and AMER, with design verticals extending across product, content, UX research, systems and front-end development.

• Steered transformation of several stand-alone products into a single, integrated omnichannel experience for enterprise customers along with the build of a design system (https://garden.zendesk.com) and software development toolkit.

• Strengthened design’s influence, cross-functional engagement model, product value and the user experience.

• Facilitated M&A success, leading product- and talent-related assessments and integrations for three acquisitions.

Served on design executive team and headed newly formed SF-based design group creating UX enhancements for consumers and business solutions for enterprise customers, with blended portfolio of internal applications and recent product acquisitions.

• Injected fresh vision and perspective, boosted design culture and employee engagement, and deepened cross-functional alignment on customer needs.

• Steered content integration strategy and early concept development for LinkedIn redesign that unified in-house applications and product acquisitions, streamlined newsfeed and improved user experience, while activating internal reorganization for concept execution and ongoing management.

• Spearheaded advertising platform transformation, shifting from sales-based product to self-service model with multiple ad types in video, image and text form, which positioned the business for explosive growth.

• Eliminated friction points for billing and payments through reimagined experience for enterprise administrators.