I’m a Principal Product Designer with experience leading design across consumer products, growth, and developer platforms, spanning identity, data, and AI-powered systems. I specialize in system-level UX, product strategy, and data-informed design that drives adoption, engagement, and measurable business impact.

2025 — NowID.mePrincipal Product Designer- Developer Experience

2025 — Now

Mountain View, California, United States

Leading Developer Experience at ID.me, designing platform, API, and tooling experiences that power identity, verification, and trust across government and enterprise ecosystems.

Focused on system-level UX, developer workflows, and data-informed interfaces, including AI-assisted and rules-based experiences that improve accuracy, efficiency, and scale across identity and verification pipelines.

2023 — NowFoursquareSenior Product Designer

2023 — Now

San Francisco Bay Area

Led design for Foursquare’s top revenue-generating product across growth, analytics, and developer platforms

Designed the company’s first AI-powered business intelligence product, enabling NLP-based querying and exploration of campaign data

Partnered with data science and engineering to translate complex models into usable, insight-driven interfaces

Led product strategy and experimentation for the launch of the Personalization API and self-serve SDK

Redesigned developer documentation and platform navigation, increasing user conversion by 36%

Drove design system improvements for shared navigation and account management across developer and B2C platforms

2022 — 2022LandingProduct Designer

2022 — 2022

San Francisco, California, United States

Spearheaded the redesign of the internal and case management system, moving away the current tool from Salesforce and saving the company $750k annually.

Led the design efforts for Mission Control, Landing’s ticketing and communication system used by 450+ area managers to support members across 375+ cities.

Designed and shipped over 9 projects including automating verifications, revenue optimization, increased SEO engagement, B2B operations, and core discovery feature work that increased user acquisition to 13%.

2021 — 2021Neighborhood PlantsProduct Designer

2021 — 2021

San Francisco Bay Area

https://www.kimmanalo.design/neighborhood-plants

Conducted user research, interviewed stakeholders, and presented synthesized findings to stakeholders.

Designed low to high fidelity responsive screens and solved design problems with the users’ needs in mind

Created solid branding for the company with different brand directions and consolidating with the team of a project manager and engineer.

Designed digital experiences for the web and mobile (iOS)

Created a high-fidelity prototype used for usability testing, handoff, and implementation.

Consulted with clients to optimize SEO and brand engagement.

2021 — 2021CommuneProduct Designer

2021 — 2021

San Francisco Bay Area

Designed an end to end location-based networking mobile app where users can connect with other remote workers and digital nomads; developed from concept to hi-fi wireframes;

Conducted user research, branding, and logo design; created flows, built prototype, and managed usability testing.

Education

Designlab

UX UI Design

San Francisco State University

American Language Institute

Mapúa University

Experience+

Education

UX UI Design

American Language Institute

Bachelor of Science - BS