# Kim Manalo

> Principal Product Designer · Developer Experience, Platform & Data

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/kimmanalo

I’m a Principal Product Designer with experience leading design across consumer products, growth, and developer platforms, spanning identity, data, and AI-powered systems. I specialize in system-level UX, product strategy, and data-informed design that drives adoption, engagement, and measurable business impact.

Previously, I led AI-driven and NLP-powered product experiences at Foursquare, designing analytics, growth, and business intelligence tools used by brands, agencies, and internal teams. My work included NLP-based querying, data visualization, and experimentation to reduce time-to-insight and improve decision-making at scale.

At ID.me, I’m a Principal Product Designer leading Developer Experience, focused on platform design, API design, developer tooling, and workflow optimization for enterprise and government products operating at high scale. I partner closely with engineering, product management, and data teams to design secure, scalable, and intelligent systems.

With a background in Interior Architecture, I bring a systems-thinking approach that balances usability, performance, accessibility, and business goals across both consumer-facing and enterprise products. I thrive in ambiguous, zero-to-one and scaling environments, building resilient platforms and intuitive user experiences with long-term impact.

Interests: consumer products, growth experimentation, developer platforms, AI-assisted experiences, and complex systems design.

https://www.kimmanalo.design

## Work Experience
### Principal Product Designer- Developer Experience @ ID.me
Jan 2025 – Present | Mountain View, California, United States
Leading Developer Experience at ID.me, designing platform, API, and tooling experiences that power identity, verification, and trust across government and enterprise ecosystems.

Focused on system-level UX, developer workflows, and data-informed interfaces, including AI-assisted and rules-based experiences that improve accuracy, efficiency, and scale across identity and verification pipelines.

### Senior Product Designer @ Foursquare
Jan 2023 – Present | San Francisco Bay Area
Led design for Foursquare’s top revenue-generating product across growth, analytics, and developer platforms
	•	Designed the company’s first AI-powered business intelligence product, enabling NLP-based querying and exploration of campaign data
	•	Partnered with data science and engineering to translate complex models into usable, insight-driven interfaces
	•	Led product strategy and experimentation for the launch of the Personalization API and self-serve SDK
	•	Redesigned developer documentation and platform navigation, increasing user conversion by 36%
	•	Drove design system improvements for shared navigation and account management across developer and B2C platforms

### Product Designer @ Landing
Jan 2022 – Jan 2022 | San Francisco, California, United States
-Spearheaded the redesign of the internal and case management system, moving away the current tool from Salesforce and saving the company $750k annually. 
-Led the design efforts for Mission Control, Landing’s ticketing and communication system used by 450+ area managers to support members across 375+ cities.
-Designed and shipped over 9 projects including automating verifications, revenue optimization, increased SEO engagement, B2B operations, and core discovery feature work that increased user acquisition to 13%.

### Product Designer @ Neighborhood Plants
Jan 2021 – Jan 2021 | San Francisco Bay Area
https://www.kimmanalo.design/neighborhood-plants

-Conducted user research, interviewed stakeholders, and presented synthesized findings to stakeholders.
-Designed low to high fidelity responsive screens and solved design problems with the users’ needs in mind
-Created solid branding for the company with different brand directions and consolidating with the team of a project manager and engineer.
-Designed digital experiences for the web and mobile (iOS)
-Created a high-fidelity prototype used for usability testing, handoff, and implementation. 
-Consulted with clients to optimize SEO and brand engagement.

### Product Designer @ Commune
Jan 2021 – Jan 2021 | San Francisco Bay Area
-Designed an end to end location-based networking mobile app where users can connect with other remote workers and digital nomads; developed from concept to hi-fi wireframes; 
-Conducted user research, branding, and logo design; created flows, built prototype, and managed usability testing.

### Designer/Editor @ Wewandered Studios
Jan 2018 – Jan 2020 | San Francisco Bay Area
https://wewandered.com/

-Oversaw client meetings with the presentation of the concept, location, and themes for a photoshoot
-Handled all backups, post-processing, and all major editing for product deliverables to clients
-Delivered creative solutions to clients, meeting deadlines and ensuring on-time performance and delivery of products

### Team Lead @ Cathay Pacific Airways
Jan 2010 – Jan 2020 | San Francisco Bay Area
-Led premium class cabins and collaborated with a team of 5-14 crew; analyzed service flows, and reported customer feedback 
-Coordinated with cross-functional teams such as CRD, sales, catering, and other departments for inventories of products.
-Deputized as Manager ensuring safety and service standards are met and practicing good management and leadership skills.

### Junior Interior Designer @ TVAP DESIGN
Jan 2008 – Jan 2010 | Makati, National Capital Region, Philippines
-Prepared CAD drawings for stakeholder presentations and assisted with mood boards for branding and marketing campaigns.
-Researched detailed information and quotes for preparation of accurate design proposals and collaborated with cross-functional teams with various designs from initial planning to project completion.
-Collaborated with project team with various design and administrative tasks related to all phases of high-end residential interior design from initial planning through project completion.

### Interior Design Intern @ R.G. Simbulan Partners and Corp.
Jan 2007 – Jan 2008 | Makati, National Capital Region, Philippines
-Assisted designers with FF&E selection, board presentations, site visits and measurements.
-Coordinated with product representatives and vendors to stay current in materials, trends, and technologies in tune with the company’s design identity.
-Researched design trends to incorporate in future marketing and production materials


## Education
### UX UI Design
Designlab

### American Language Institute
San Francisco State University

### Bachelor of Science - BS in Interior Architecture
Mapúa University


## Contact & Social
- LinkedIn: https://linkedin.com/in/kimkhiemanalo
- Portfolio: https://www.kimmanalo.design/

---
Source: https://flows.cv/kimmanalo
JSON Resume: https://flows.cv/kimmanalo/resume.json
Last updated: 2026-03-25