Led the Western channel’s creative efforts, overseeing photography, campaigns, and events in support of seasonal product launches. Conceptualized and executed large-scale, multichannel campaigns across digital, retail, and social platforms, ensuring alignment with brand and marketing strategy. Developed and maintained a creative brand book to ensure consistency across designers. Supported the onboarding of a 10-person team and mentored a summer intern, while providing creative direction and design support to fellow designers with a focus on problem-solving and concept development. Designed custom neon signage featured in Ariat brand shops and event venues, reinforcing brand identity.

Help stylize lookbook using children’s clothes, toys, jewelery and home products. Edit product images by resizing and retouching to create a cohesive design throughout the online store. Design social media posts and newsletters to reach potential customers.

Design an event based on clients brand and thematic direction. Understanding requirements for each event while considering financial and time constraints. Various clients include Hyatt Hotels, San Francisco Ballet, Saks Fifth Avenue and Cirque du Soliel. Coordinate timeline, floorplans and vendor management for events such as weddings, charity events, corporate events, and trade shows.

Responsible for shooting and editing compelling product photography that will catch the eye of customers.