Client: East West Bank

• Lead design on Payments that serves millions of customers globally. Designed new features to streamline the payment process.

• Enabled branch offered products digitally which grew deposits by 10% in a month. Worked closely with cross-functional teams, including product management, engineering, and research.

• Enhanced mobile onboarding experience and increased overall conversions by 25%.

• Optimized the design system and component library to streamline cross-functional handoffs, reducing developer implementation time and ensuring UI consistency across 3+ product workstreams.

• Created web design to support a product-based organization. Evaluated existing website using heuristic analysis, CSAT survey and 1:1 user interviews. Identified 10 design usability improvements.

• Prepared market research materials for a social media listening web product, as well as assisted in the iterative development of the beta product.

• Collaborated with team to maintain a design system for consistency and built better experiences for users.

• Strong understanding of UI design principles, including layout, typography, and color theory.

• Revamped the website, enhancing overall user experience.

• Collaborated with cross-functional teams such as marketing team, project manager, teachers to understand customer needs and business goals.

• Conducted research, usability testing, and came up with UI and UX strategies. Also worked on information architecture, wireframes, hi-fidelity prototypes, and design systems implemented WCAG 2.2 AA guidelines in the design.

• Designed and developed user interface concepts for City & knight game extension in Figma.

• Collaborated with team to maintain a design system for consistency and build great experiences for users.

• Responsible for supporting the company's marketing strategy through design and brand consistency by establishing brand guidelines and using Illustrator.