# Kinjal Kholia > Senior Product Designer (UX/UI, FinTech, and Enterprise Experience) Location: San Francisco Bay Area, United States Profile: https://flows.cv/kinjalkholia I am passionate about creating user-centric solutions that enhance the digital experience and improve customer satisfaction. ## Work Experience ### Senior UX Designer @ Designit Jan 2025 – Present | Palo Alto, California, United States ### UX Designer @ Designit Jan 2022 – Jan 2025 | Palo Alto, California, United States Client: East West Bank -Lead design on Payments that serves millions of customers globally. Designed new features to streamline the payment process. -Enabled branch offered products digitally which grew deposits by 10% in a month. Worked closely with cross-functional teams, including product management, engineering, and research. -Enhanced mobile onboarding experience and increased overall conversions by 25%. -Optimized the design system and component library to streamline cross-functional handoffs, reducing developer implementation time and ensuring UI consistency across 3+ product workstreams. ### UX/UI Designer @ Activism Always Jan 2021 – Jan 2022 | Santa Clara, California, United States -Created web design to support a product-based organization. Evaluated existing website using heuristic analysis, CSAT survey and 1:1 user interviews. Identified 10 design usability improvements. -Prepared market research materials for a social media listening web product, as well as assisted in the iterative development of the beta product. -Collaborated with team to maintain a design system for consistency and built better experiences for users. -Strong understanding of UI design principles, including layout, typography, and color theory. ### UI/UX Designer @ EFBA French Education Bay Area Jan 2021 – Jan 2021 | San Francisco Bay Area - Revamped the website, enhancing overall user experience. - Collaborated with cross-functional teams such as marketing team, project manager, teachers to understand customer needs and business goals. - Conducted research, usability testing, and came up with UI and UX strategies. Also worked on information architecture, wireframes, hi-fidelity prototypes, and design systems implemented WCAG 2.2 AA guidelines in the design. ### UI/UX Design Contributor @ colonist.io Jan 2020 – Jan 2021 | California, United States - Designed and developed user interface concepts for City & knight game extension in Figma. - Collaborated with team to maintain a design system for consistency and build great experiences for users. - Responsible for supporting the company's marketing strategy through design and brand consistency by establishing brand guidelines and using Illustrator. ### UX Designer @ RND4IMPACT Jan 2020 – Jan 2020 | Sunnyvale, California, United States - Revamped the website and enabled user to perform task smoothly. - Worked closely with the product owner and other stakeholders to prioritize and deliver the designs to enable the team to achieve release targets. - Responsible for the design and product branding. ### Designer @ STUDIO T-SQ Jan 2019 – Jan 2020 | Oakland, California, United States - Understanding clients’ needs and designing alluring functional and livable spaces. Performed product research and produced estimates to make sure plans are technically feasible and saved 10% of the budget. - Participated in all phases of design, conducted research, produced drawings, layouts, and including assisting with the client to communicate with the effective designs. ### Junior Architect @ RMR Architecture Jan 2018 – Jan 2018 | Greater New York City Area - Rapid prototyping in form of hand-drawn sketches and 3D views to create visuals during schematic design process. - Interacted directly and effectively with design principals and clients to get feedback and create innovative solutions to complex design problems. ### Graduate Research Assistant @ New York Institute of Technology Jan 2018 – Jan 2018 | Greater New York City Area ### Architect & Interior designer @ Cameos design Jan 2016 – Jan 2017 | Surat Area, India ### Project Designer @ Ishwar Gehi - India Jan 2014 – Jan 2016 | India ### Internship @ Spandan Architects Jan 2013 – Jan 2013 | Surat Area, India ## Education ### UI/UX Design Specialization California Institute of the Arts ### Master's degree in Design & Architecture New York Institute of Technology ### Bachelor of Architecture - BArch in Architecture Sarvajanik College of Engineering & Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/kkholia - Portfolio: https://kinjalkholia.myportfolio.com/ --- Source: https://flows.cv/kinjalkholia JSON Resume: https://flows.cv/kinjalkholia/resume.json Last updated: 2026-04-13