# Kira Amin > Senior Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/kira I’m a Senior Product Designer focused on making complex systems usable at scale. Over the past 8+ years, I’ve designed enterprise and consumer products at companies like Apple and Airbnb, where clarity, consistency, and trust directly affect how organizations operate. At Apple, I spent five years shaping enterprise platforms that enabled large-scale, cross-organizational workflows, helping define how teams operated across the company. Currently at Airbnb, I lead design for internal platforms and emerging generative AI tools, shaping how thousands of employees collaborate, connect, and get work done. I bring consumer-level craft to enterprise platforms, designing systems and tools that fundamentally change the way we work. ## Work Experience ### Senior Product Designer @ Critical Mass Jan 2023 – Present 📍 Airbnb Leading design for Airbnb’s internal employee platform, a unified system supporting connection and collaboration across 11,000+ employees. Focused on designing generative AI features that integrate into everyday workflows with a focus on trust, clarity, and responsible AI adoption. Partner closely with product management and engineering leadership to shape platform strategy, influence roadmap decisions, and define design standards across the platform.  Owned and championed the product design cycle of a B2B platform used by 1,800 Channel partner resellers around the globe for Apple marketing assets and materials. ### Product Designer @ Critical Mass Jan 2020 – Present | Cupertino, California  Designed and scaled enterprise platforms across multiple teams within Apple’s Worldwide Marketing Communications organization. • End-to-end product design for a suite of enterprise-level applications at Apple. • Tech specs taxonomy classification for latest catalogue of Apple products. • B2C experience design for apple.com and the Apple Store app. ### Product Designer @ Google Jan 2019 – Jan 2020 | Mountain View, California Collaborated cross-functionally with designers, researchers, and engineers to define Material Design for over 60 of Google’s enterprise-level products. ### Product Designer @ Cartizen Jan 2018 – Jan 2018 Designed an end-to-end customer experience for Portantli, a consumer-facing app that creates secure, digital merchant forms. ### Designer @ PinPoint Real Estate Jan 2016 – Jan 2018 Branding and strategy for real-estate company. ### Product Designer @ AT&T Jan 2016 – Jan 2016 B2B experience design for AT&T Business Center. ### Designer @ HomeStar, LLC Jan 2013 – Jan 2016 Website redesign, brand identity, SEO optimization, and social media campaign planning fro real-estate company. ### Designer @ PortfolioTrax Jan 2015 – Jan 2016 Website and brand identity redesign for software company. ### Design Intern @ Enseo Jan 2015 – Jan 2015 Planned and designed marketing initiatives for the “HITEC” (Hospitality Industry Technology Exposition & Conference) trade conference. ## Education ### Master of Fine Arts in Design California College of the Arts ### Bachelor of Arts in Emerging Media & Communication • Honors with Distinction The University of Texas at Dallas ## Contact & Social - LinkedIn: https://linkedin.com/in/kiraamin --- Source: https://flows.cv/kira JSON Resume: https://flows.cv/kira/resume.json Last updated: 2026-02-23