• Redesigned Speak's home experience, driving a 5x increase in weekly active learners, 40x growth in feature interactions, and meaningful improvement in dormant user re-engagement.

• Led the end-to-end design of BetterUp Manage™️ 2.0, a new scalable and customizable framework supporting a five-week developmental journey. Stepped in as the sole designer during a critical transition, aligning stakeholders and engineering on a shared vision. Delivered a full design concept in just two weeks, enabling a high-impact demo and setting the foundation for platform-wide adoption.

• Spearheaded the design of Dare to Lead, BetterUp’s flagship leadership development solution. Directed design across product launches, collaborated with platform teams for cohesive UX patterns, and tailored experiences to program-specific needs. Outperformed internal benchmarks with 56.2% Day 1 activation, 73.1% onboarding completion, and 90.8% conversion to coaching.

• Conceptualized and designed the Guided Journeys framework, introducing a reusable design model that unifies user experiences across product programs and solutions. Supported engineering teams to successfully launch and scale to support broader platform integration.

• Recognized for strategic leadership, design craft, and cross-functional collaboration, consistently driving forward platform vision, user-centered innovation, and scalable design systems.

Working as a Flex Designer, I applied my expertise in product and user experience across multiple teams, identifying and solving critical challenges to accelerate impactful product launches:

• Manager experience: spearheaded the advancement of initial designs, leading user research to refine and enhance product offerings. Oversaw implementation and crafted a forward-looking product roadmap, aligning with year-long strategic goals.

• Video platform experience: conducted a comprehensive audit and iterative experiments to overhaul the video experience, enhancing scalability, security, and stability. Collaborated closely with PM and engineering team to integrate findings, culminating in a user-centric redesign that recuperated $507K by mitigating UX issues.

• Mobile app: led the design of targeted UI improvements to boost mobile app engagement, coupled with the development of a visionary new app concept to elevate user interaction.

• Coach messaging templates: defined core objectives and developed a design vision, validated through user research. Streamlined early launch processes, achieving a 13% increase in coach sessions per month with the introduction of messaging templates.

• BetterUp Manage™️: designed an assessment report experience in cross-functional collaboration to ensure timely and impactful releases. Achieved 40.5% conversion of the experience during the beta phase.

• Additional initiatives: created innovative design concepts to align with new business visions, and partnered with sales teams on prototype designs for client presentations, securing partnership deals.

• Designed and delivered notification, feedback, motion, and system UI frameworks that completed an MVP of a new in-vehicle infotainment platform.

• Delivered a design concept of the next-gen navigation product through an end-to-end UX process with a team of 4 designers; successfully validated the new design through user testing.

• Initiated and supported design process transformation from a persona-based approach to the jobs-to-be-done framework; kicked off team migration to Figma.

• Designed a route planning experience and a set of guidance features for Italo-American vehicle lineup 2020–2021 (6.2 MM cars sold in 2020).

• Delivered 3 products for Italo-American, French, and Japanese car brands.