I help serve as a bridge between design and engineering to achieve projects with an emphasis on empathy for user needs, prototyping early, testing, and iteration.
Oversaw the creation of all digital projects of the studio which included digital identities, the translation of brands throughout their digital projects, and managed all aspects of projects from start to finish between multiple stakeholders, designers, and development teams. Produced comprehensive award winning brand identities, campaigns, and digital products that spanned multiple industries and platforms. Portfolio of work includes branding, advertising, marketing, web design, and app design for clients in emerging technology, fashion, education, lifestyle and fine art industries. Directed all digital creative, strategy, design, and development teams from beginning to end. Mentorship, training, and talent development. Own, develop and evangelize corporate vision, strategy, and roadmap.
Clients include: Adobe Systems, American Express, Condé Nast, Dior, Equinox, Gather Journal, Google, Guggenheim Museum, Martha Stewart Living Omnimedia, Massachusetts Institute of Technology, MUJI, NARS Cosmetics, New York University, Newsweek, Rhode Island School of Design, Sotheby’s, Tufts University, Yahoo
Areas: Brand Strategy, Identity Development, Campaigns, Interactive/Digital Design and Development (WordPress, Drupal, Demandware, Adobe Experience Manager) Photo & Video Shoots
Directed all creative, strategy, design, and development teams from beginning to end. Spearheaded ideation of new product and R&D initiatives for new and existing clients. Ideate with programming teams for new design implementations across e-commerce, app, and web platforms.
Most notable accomplishment was the creation of the Gather Journal digital brand. Designed and developed a website, recipe app, ecommerce platform, advertising, and digital strategy that turned an independent food magazine into an award-winning small media company.
Engineered all information architecture and content development. Ideated with programming teams for new design implementations across e-commerce, app, and web platforms. Collaborated with PMs, stakeholders, and tech departments to execute business objectives while leading a user-centric design approach.
Most notable accomplishment was researching, designing and developing the digital storefront and ecosystem for purchasing / discovering digital editions of Martha Stewart’s four iconic magazines.
