# Kirk Wicks > Lead UX Designer @ Unify Consulting | Modernizing Costco’s Order Management System Location: San Jose, California, United States Profile: https://flows.cv/kirkwicks I’m a lead UX designer with 20+ years of experience shaping enterprise-scale products through the lens of visual and interaction design. Design is my craft—and I’ve applied it to lead high-impact initiatives at companies like Costco, Best Buy, Cisco, eBay, and Adobe. My focus is enterprise UX at scale: simplifying complex systems, modernizing legacy platforms, and delivering thoughtful, user-centered design solutions that balance business priorities with real-world usability. I’m hands-on across every phase—from early discovery and system modeling to usability testing, high-fidelity execution, and scalable design system implementation. I’m at my best in environments where design maturity is still evolving. I know how to navigate ambiguity, rally cross-functional teams, and advocate for decisions that hold up under pressure. Lately, I’ve been integrating AI into my workflow—not to replace creativity, but to enhance it. It helps me validate assumptions earlier, explore broader solution spaces, and accelerate ideation without compromising clarity or intent. I thrive at the intersection of enterprise UX strategy, scalable systems, and user-centered design—creating products that deliver clarity, consistency, and measurable impact. ## Work Experience ### Lead UX Designer @ Unify Consulting Jan 2024 – Present | SF Bay Area, CA • Contributing to the end-to-end redesign of Costco’s legacy Order Management System for the U.S. and Canada, applying systems thinking to untangle fragmented processes and support a more cohesive, scalable experience for high-volume order processing and fulfillment. • Shaping interaction design solutions that help business stakeholders manage inventory with greater precision and efficiency, while collaborating closely with engineering and product partners to align user needs with system constraints and business goals. ### Senior UX Designer @ Best Buy Jan 2023 – Jan 2024 | SF Bay Area, CA • Lead designer for a web application empowering business owners to oversee the redistribution of open-box inventory, contributing to $1.5B in annual sales. • Collaborated with cross-functional teams, stakeholders, and product managers to align designs with business goals and user needs. • Contributed to design systems, co-led collaboration workshops, created design documentation, executed precision-oriented designs and prototypes using Figma, and participated in Agile processes with the product development team. ### Lead UX Designer @ Unify Consulting Jan 2021 – Jan 2023 | SF Bay Area, CA • Executed end-to-end design of a web-based application/portal that features a set of tools for efficiently uploading, reviewing, and deploying art assets for Pixelberry Studios, a mobile game development company. • Developed a scalable user management application, crafted to handle user accounts, roles, tools, permissions, and a game asset catalog supporting over 10,000 game assets. • Created user-friendly designs, streamlined user flows, wireframes, usage scenarios, user journeys, responsive mockups, and prototypes using Figma. • Contributed to agile/scrum processes, conducted user interviews and usability studies, performed design QA, and ensured WCAG compliance. ### Lead Interaction Designer @ NETGEAR Jan 2020 – Jan 2021 | San Jose, CA • Drove 68% rise in customer content to the cloud via feature improvement designs within native iOS and Android apps. • UX architect of cloud-based remote network management tools; created personas, IA diagrams, prototypes, interaction models, and guided art direction. • Led onshore/offshore design team by setting goals, offering mentorship, fostering collaboration, ensuring high standards, and advocating for user-centric designs and continuous improvements. • Hosted design thinking workshops and product review meetings. • Employed analytical tools and collaborated with research partners to uncover user patterns and insights which resulted in 50+ UX updates. ### Senior UX/UI Designer @ Cisco Jan 2018 – Jan 2019 | San Jose, CA • Lead designer of a pilot R&D product that combined Cisco Webex Teams components with the software of a major healthcare provider, aimed at streamlining patient care, clinical processes, and administrative functions. • Designed visual representations of the interactions between users and systems, encompassing responsive layouts for web, mobile web, iOS and Android, navigation flows, control systems, and workflow processes. • Designed functional prototypes using hi-fidelity mockups and collaborated with other designers and cross-functional partners to maintain consistency in the translation of design systems. ### Director of User Experience Design @ Catalina USA Jan 2017 – Jan 2018 | San Jose, CA • Design lead of personalized digital media tools that increased customer engagement and loyalty within the consumer-packaged goods industry. • Performed UX research; conducted usability testing, developed user personas, user journeys, wireframes, prototypes, and visual designs. • Created dynamic data visualization dashboards that enabled the sales team to drive revenue growth. ### Senior Interaction Designer @ eBay Jan 2010 – Jan 2017 | San Jose, CA • Design lead of eBay's first shopping cart; associated features and plug-in services. • Worked with cross-functional teams, including PM, engineering, marketing, and other stakeholders ensuring designs consistently met quarterly business goals and technical requirements. • Led design of multiple advertising initiatives, including seller promoted listings and native advertising, which contributed to a 150% increase in marketing services revenue. ### Creative Designer @ Adobe Jan 2008 – Jan 2010 | San Jose, CA • Marketing design lead converted from contract to perm; I created in-product subscription art assets and external promotions for Adobe Photoshop & Premiere Elements. • Optimized promotional assets (e.g. emails, interstitial pages, banners) with user and sales data to boost annual purchases and subscriptions. • Art directed internal/external design teams to curate creative materials. ### Senior Web Designer @ Palm, Inc. Jan 2005 – Jan 2008 | Sunnyvale, CA • Created home page billboards, page features, product and category pages, monthly newsletters, email, and banner campaigns. • Lead visual designer using color, typography, imagery, and other design elements for e-commerce promotions. • Ensured designs effectively promoted products and services through rigorous quality oversight. ## Education ### Associate of Arts - AA in Multimedia & Presentations Masters Institute ## Contact & Social - LinkedIn: https://linkedin.com/in/kirkwicks - Portfolio: http://www.kirkwicks.com --- Source: https://flows.cv/kirkwicks JSON Resume: https://flows.cv/kirkwicks/resume.json Last updated: 2026-04-13