# Kirsten Sorton > Senior Product Designer at Kitman Labs Location: New York City Metropolitan Area, United States Profile: https://flows.cv/kirsten Kirsten Sorton is an award-winning designer/art director with over 20+ years of experience. Throughout her career, she moved through marketing, interaction, publishing, and fashion industries designing for brands such as Kraft, Coca-Cola, Viacom, DKNY, Victoria’s Secret, MTA, NFL, MLS, Bloomberg and Sports Illustrated Kids. She is comfortable designing in any medium and always brings forward the best design solution for the problem at hand. Kirsten is a received her BFA in Journalism from Northwestern University and her MFA in Design from the School of Visual Arts. During her career, she has won a few awards including Type Directors Club, Print Design Annual, UDCA, Anthem Awards and has been featured in Step, Print and Visual Arts Journal. • Figma, Sketch, Invision, Adobe Creative Suites • UX/UI design, Visual Design, User Research, User Testing, Wireframing, Prototyping, Information Architecture, Branding, Public Speaking, Certified Scrum Master, Agile, Writing • Letterpress and silk-screen printing, book binding, photography ## Work Experience ### Senior Product Designer @ Kitman Labs Jan 2022 – Present As a Senior Product Designer at Kitman Labs, I led product and design strategy across multiple areas of the platform for high-profile clients such as the NFL, Premier League, NBA, NCAA, and MLS. Kitman Labs is a sports performance SaaS platform that partners with elite sports teams and leagues, helping staff maintain athletes' strength, health, and peak performance, in addition to helping organize league and club operations. Currently, I am embedded with the League Operations team, focusing on staff and player discipline, player movement, MLS registration, and MLS NEXT homegrown players. In this role, I interface regularly with external MLS stakeholders to ensure the platform meets the needs of their clubs and leagues. Key Responsibilities • Led design efforts across diverse product areas, including the Electronic Medical Record (EMR) system, mobile player applications, dynamic forms, and League operations. • Collaborated closely with product managers, engineers, and QA teams in cross-functional environments to identify and implement ideal solutions for the product and its users. • Championed accessibility by starting an A11Y design group and developing an accessibility guide/checklist for the design team. • Played a key role in shaping the Design System to ensure a unified, modern and consistent design language across the product. • Mentored and supported design team members by offering constructive feedback and fostering a space for sharing and growth. ### Director Of Product Design @ Postlight - Digital strategy, design, and engineering Jan 2020 – Jan 2022 | New York City Metropolitan Area Hybrid role - Design Director and Individual Contributor Director • Managed up to 9 reports (remote and in-person) from mid-level designers to managers giving them feedback, support and coaching them to reach their professional goals. • Helped double the size of the design department through external hiring and promoting within to support growth. • Responsible for recruiting, staffing, shaping team processes/initiatives and planning for growth for the department. • Collaborated with the strategy team on pitches and scoping for RFPs and represented Postlight in pitches and client meetings. • Created the framework and foundation for the design internship program • Contributed to the design team and company culture by leading the design review, participating in a panel discussion with leadership and leading internal workshops to create knowledge sharing around tools, industries and expertise. Individual Contributor • Led and created product strategy and product, UX, UI and interaction design on a messaging platform to power all the MTA communication channels while overseeing 4 designers on parallel tracks of work and led external research, interviews, and user testing. • Led the strategy, research, UI, UX and user testing in partnership with an external design team on a web platform communicating the consequences of climate warming through storytelling and interactive maps. Also worked as the liaison between design and the copy team and led the design on an MVP of a climate data tool. • Collaborated closely with product managers and engineers on cross-functional teams to determine what was best for the client, product and users • Wrote articles about user design and best practices for interactive maps for the company blog ### Lead Product Designer @ Postlight - Digital strategy, design, and engineering Jan 2019 – Jan 2020 | Greater New York City Area ### Associate Director of Product Design @ Dom & Tom Jan 2019 – Jan 2019 | Greater New York City Area ### Senior Product Designer @ Dom & Tom Jan 2015 – Jan 2019 • UX, UI, Visual design and branding for over 30 products ranging from mobile applications to responsive websites for large-scale enterprise clients, mid-size companies and small start-ups • client sectors included finance, real-estate, publishing, education and healthcare. A few clients were HMH, Tenet Health, University of Wisconsin, Ashoka • mentored junior and mid-level designers to help them advance their design and leadership skills • created and lead the design internship program • co-founded and led a charity committee that did 6-8 events/fundraisers per year • started and ran the design intern program for the past 4 summers ### Senior Designer @ Sports Illustrated Kids Jan 2009 – Jan 2015 • created and executed design/art direction on monthly print and tablet editions • designed and concepted 3-5 books per year including a Moonbeam Childrens Book Awards winner • handled the UX, design and concepting for the SIKids website and mobile apps • art directed redesign of TimeForKids.com and developed UX with outside firm ### Owner @ Kirsten Sorton design Jan 2005 – Jan 2015 • clients included DKNY, Victoria’s Secret, RiotWeb, Funny Garbage, Visual Arts Press, BP, Chico’s • concepted and executed everything from fabric patterns to in-store branding to web sites ### Freelancer @ Chico's FAS Inc. Jan 2009 – Jan 2009 ### Digital Designer @ Funny Garbage Jan 2006 – Jan 2009 • created and executed web sites and web applications for entertainment, educational and corporate clients such as Disney, MTV, Teen Nick, SiTV, HiT Entertainment and Vault • collaborated with a tight-knit team of programmers, flash designers, information architects bringing ideas from concept to launch • increased knowledge about various web technologies and how to apply them to clients needs ### Associate Art Director @ Visual Arts Press Jan 2005 – Jan 2006 | New York, NY • created, designed and executed many large-scale print projects for the School of Visual Arts including everything from the catalogues, the alumni magazine, show invites and show portfolios • tailored designs to be unique for each department, but cohesive with overall design for the entire school ### Freelancer @ Victoria Secrets Beauty Jan 2005 – Jan 2005 ### freelance designer @ DKNY Jan 2005 – Jan 2005 ## Education ### MFA in Design School of Visual Arts ### BSJ in Journalism Northwestern University ## Contact & Social - LinkedIn: https://linkedin.com/in/kirsten-sorton-0b76072 - Website: http://www.kirstensorton.com/ --- Source: https://flows.cv/kirsten JSON Resume: https://flows.cv/kirsten/resume.json Last updated: 2026-02-23