• No-code redesigned 18-page Collaborative Earth website on Webflow—crafted custom forms, unified UI system, and scalable CMS architecture for seamless lab expansion.

• Designed Sift, an AI-powered platform organizing global forest restoration literature, addressing 60% of unpublished local resources and improving decision-making by up to 4x.

• Collaborated with an ML engineer to integrate ethical AI capabilities, leveraging 500+ curated restoration resources to automate data organization and enhance practitioner workflows.

• Led user research with 15+ practitioners from four countries, gathering insights through interviews and usability tests to design mid- and high-fidelity wireframes and contribute to a design system that ensured consistency across user interfaces.

• As the founding designer for Padose, I strategized user journeys, identified pain points, and conducted research with 20+ local pushcart sellers in India to design solutions that facilitated their transition to digital sales, particularly in managing fresh produce inventory online.

• Designed and implemented a user-centric inventory management system and optimized inventory workflows for vendors with limited technical literacy to efficiently manage and update their inventory online.

• Conducted contextual inquiries and usability testing with local vendors, iterating on high-fidelity, accessible prototypes, and enhanced app usability through culturally relevant localization strategies., improving icon and text recognition for 80% of vendors during testing.

• Collaborated with cross-functional teams to redesign four co-branded credit products for tier-2 and tier-3 Indian cities, reducing the onboarding process from 11 to 6 steps to decrease drop-off rates.

• Led the integration of card statement feature and advocated for user testing to validate design improvements and enhance feature discoverability.

• Mapped out user flows, wireframes, interactions, and mockups, stakeholder requests, and integrated user feedback via usability testing.