# Kirtika A. > Design system lead | UX/Product Designer | 6 years experience | Master’s degree in HCI Location: San Francisco Bay Area, United States Profile: https://flows.cv/kirtikaa They say good design is self-explanatory I create impactful experiences across web, mobile, and beyond, with a proven track record of translating user insights into beautiful, functional interfaces. ✨ Here's what I bring to the table: - 5 years of experience leading UX/UI projects from research to high-fidelity prototypes. ➡️ - Holds Masters in Experience Design - I’ve had the chance to tackle design challenges across industries like Finance, healthcare, government, consumer, Non-Profit, Startups - Expertise in information architecture, usability testing, and design system development. ️ - Proficient in Figma, Sketch, and Adobe Creative Suite (XD, Photoshop, Illustrator). Beyond the portfolio (https://kirtikaarora-portfolio.framer.website/): I'm driven by a desire to make a difference through design. I'm eager to connect and explore opportunities where I can elevate user experiences! Looking forward to connecting! ## Work Experience ### Designer III, Digital Healthcare @ Vendorpass Jan 2025 – Present | San Jose, California, United States - Driving design strategy for Sanofi’s next-generation patient engagement platform serving 5M+ global users, shaping end-to-end mobile and web experiences. - Leading the evolution of a design system with 800+ reusable components and tokens, enabling scalable, accessible, and brand-consistent design across enterprise applications. - Designing a mobile patient management app and web portals for doctors, improving care coordination and empowering patients with personalized health tools. - Integrating AI-driven features like predictive insights and personalized recommendations, while collaborating cross-functionally to turn insights into innovative, user-centered solutions. ### Design Buddy @ adplist.org Jan 2024 – Present I’m here to help you: - Craft the perfect design narrative for all your digital touchpoints. - Infuse your design philosophy and personality into your work to stand out. - Offer recruiter and interview-friendly tips for your portfolio and resume. Note: I don’t do pixel corrections. My focus is on elevating the narratives in your portfolio. ### UI/UX/Graphic Designer @ Bonner Communications Jan 2024 – Jan 2025 | San Francisco Bay Area - Spearheaded design strategy for in-house initiatives and a diverse portfolio of 8+ client accounts across government, tech, fashion, and nonprofit sectors. - Led multi-channel design efforts (web, email, social) for 8+ clients, enhancing user experience and visual branding, contributing to increased website traffic, higher engagement, and improved conversion rates. - Owned the end-to-end creative lifecycle — from discovery to delivery — across web platforms, visual branding, and digital campaigns, driving measurable increases in user engagement and brand visibility. - Developed and scaled a system of reusable design templates for web and marketing, accelerating delivery timelines by 25% while upholding high standards of visual and brand consistency. ### Founding UI/UX Designer @ SwipeSwipe Jan 2024 – Jan 2024 | San Jose, California, United States - Sole UX designer in a startup, driving the design and launched mission-critical features — Substitution Engine, Calculator, Dashboard, Wishlist — leading to a 20% increase in conversions - Built a design system from scratch, reducing design inconsistencies - Led usability testing and A/B experiments, using insights to optimize features and drive data-informed design decisions in a fast-paced, agile environment. ### Sr. Product Designer @ Tamiland LLC Jan 2024 – Jan 2024 Spearheaded the end-to-end interaction design process for an eCommerce platform, focusing on user journey improvements and streamlining key actions Conducted user research and applied findings to iterate on interaction patterns, resulting in a more efficient and enjoyable experience for the user. ### UI/UX Designer @ CARE Wellness Center & Services Jan 2024 – Jan 2024 | San Jose, California, United States - Worked cross-culturally with global teams to create culturally sensitive, inclusive experiences with 90% positive user feedback. - Conducted extensive user research and usability testing to inform the Information Architecture and interaction flows. ### UX Consultant @ Center for Digital Experiences at Pratt Institute Jan 2022 – Jan 2023 | New York City Metropolitan Area - Enhanced task success rate by 30% by identifying user pain points and refining workflows through mixed-method research and data analysis. - Led end-to-end UX design for an e-commerce platform, including user research, wireframing, and prototyping, ensuring alignment with user needs and business goals. - Developed a comprehensive 40+ component design system in Figma with full documentation. ### Graduate Assistant @ Pratt Institute Jan 2022 – Jan 2023 | Manhattan, New York, United States - Conducted in-depth research and analysis on the research paper published in Information and Learning Sciences and also contributed for a Conference paper “Human Information Interaction and Retrieval“. - Worked collaboratively with a diverse design team focused on UX enhancements, crafting supplementary ballots and infographics that significantly improved participatory budgeting process for the NYC Council. ### UI & Graphic Designer @ Insigne Carpets Jan 2020 – Jan 2021 - Redesigned marketing collateral, contributing to a 25% growth in brand visibility. - Designed 50+ custom icons & illustrations for multimedia use along with UI design for the website ### Creative Designer @ GreenHonchos Jan 2020 – Jan 2020 | Noida, Uttar Pradesh, India - Awarded STAR Performer 2020 for surpassing performance metrics and client expectations. - Partnered with marketing leads to create high-converting digital assets that supported acquisition and retention goals. ### Assistant Designer @ Living with Elan Jan 2019 – Jan 2020 | Noida, Uttar Pradesh, India - Led design & development team of designers and artisans for collections showcased at prominent fairs like "Lil Flea 2019" and "India Design 2020” (global design showcase) featuring 200+ brands . - Designed 100+ home decor products, 20+ brand collateral and 5+ furniture collections ### Graphic Designer @ eCraftIndia Jan 2019 – Jan 2019 | Jaipur, Rajasthan, India ### Accessory & Graphic Designer @ eCraftIndia Jan 2018 – Jan 2019 | Jaipur Area, India Designed graphics like prints for the products, banner, visiting cards, thank you card, brochures and social media posts. In addition, designed home decor products for the company ### Graphic Design Intern @ Lal10 Jan 2018 – Jan 2018 | Noida, Uttar Pradesh, India ## Education ### Masters in Design Pratt Institute - School of Information ### Master of Science in Information Experience Design Pratt Institute ### Bachelor of Design in Fashion and Lifestyle Accessory Design National Institute of Fashion Technology India ## Contact & Social - LinkedIn: https://www.linkedin.com/in/kirtika-arora - Website: https://kirtikaarora-portfolio.framer.website/ --- Source: https://flows.cv/kirtikaa JSON Resume: https://flows.cv/kirtikaa/resume.json Last updated: 2026-04-07