Senior Product Designer working on Premium R&D projects. I'm tasked with finding new value propositions that will increase Spotify's ARPU globally.

I joined BuzzFeed in order to help build out Tasty’s Android app, and I’ve most recently been leading design efforts on the Apps team. My work at BuzzFeed as a Senior Product Designer includes:

—Redesigning the BuzzFeed iOS app in its entirety. In the span of less than four months I ran a design sprint, conducted a heuristic evaluation of the current app experience, conducted usability tests, and rapidly produced multiple concepts and prototypes at all levels of fidelity.

—Serving as the company’s part-time UX researcher. I am responsible for enforcing user research best practices and providing feedback to teams interested in running research. I have single-handedly reviewed every research proposal from February 2019 to present. Since February, BuzzFeed’s tech organization has completed 11 research studies, which is more than we did in all of 2018. I have also created standardized but flexible research study templates — for user interviews, screener surveys, heuristic evaluations, card sorting activities, and usability tests — and templates for sharing the results of research via written reports or presentations. And I have given talks on UX research basics and provided one-one-one coaching on topics including heuristic evaluations, usability tests, user interviews, and survey design.

I joined BuzzFeed in order to help build out Tasty’s Android app, and I’ve most recently been leading design efforts on the Apps team. My work at BuzzFeed as a Product Designer includes:

—Designing the Tasty Android app in the span of three months; it was later named one of the Google Play Store’s Best Daily Helpers of 2018 as well as a Google Play Store Editor’s Choice.

—Designing the Tasty Action on Google as part of a multimillion dollar deal between BuzzFeed and Google. BuzzFeed was Google’s first smart display (i.e., Google Hub Home) launch partner, which meant that I was tasked with designing a voice-first experience for smart displays, smart speakers, and mobile devices. The Action was demoed at two conferences — Google I/O and Made by Google — in an effort to encourage other companies to develop their own third party Actions. The Tasty Action on Google also won a Webby in the “Apps, Mobile, and Voice: Food & Drink” category.

—Designing a standalone experience for Goodful — BuzzFeed’s wellness vertical — in order to support a multimillion dollar licensing deal with Macy’s.

I was one of two designers assigned to the Search UX team. We were responsible for ensuring that users are able to search for and find what they need across web, mobile web, iOS, and Android platforms.

In addition to crafting the Search experience across Yelp, I also helped the other vertical teams - i.e., Contributions, Reader Experience, Transactions, Growth, and Business - conduct research in order to understand what users want and need from our product, and whether they’ll be able to use what we’ve created. Research activities included - but were not limited to - interviews, focus groups, card sorts, and surveys.

Consumer Product Management Intern dedicated to the Rentals Product across all Platforms (Web, mWeb, iOS, Android).

A full-time internship that involved working with an interdisciplinary team to shape the Rentals Product across all platforms — web, mobile web, iOS, and Android — which included conducting competitive analyses and making recommendation for feature improvements.