# Knowl Baek > Product Designer at Snowflake - The Data Cloud Location: Mountain View, California, United States Profile: https://flows.cv/knowl I design tools that help technical teams work smarter with data. Over the past decade, I’ve focused on enterprise software and internal platforms - now at Snowflake, I’ll focus on Data Infrastructure & Engineering Experience, crafting intuitive systems that help developers ship reliable pipelines, unlock trusted insights, and power production-grade AI faster. I’m most energized when designing intuitive systems that untangle complexity. I care deeply about user research, cross-functional collaboration, and building scalable solutions that align with business goals. My approach blends strategic thinking with a strong sense of craft. I believe great design lives at the intersection of people, data, and technology—and that solving hard problems well starts with understanding the user. ## Work Experience ### Senior Product Designer @ Snowflake Jan 2025 – Present | Menlo Park, California, United States ### Senior Product Designer @ Lyft Jan 2020 – Jan 2023 Led UX design of various internal Data & Machine Learning products for technical users such as Data Scientists, Data Engineers and ML Modelers. • Amundsen (Open source data discovery and metadata engine) www.amundsen.io • Verity (Data quality tool to improve debugging workflow by running scheduled checks) • LyftLearn (ML tool for prototyping, developing, training, and deploying machine learning models) • TCS (Experimentation tool that enables a broad spectrum of users across Lyft to configure, see the results, and share over 6,000 experiments per year) • Metrics Portal (Allows anyone to search, watch, and see detailed information about metrics across Lyft) Led other cross-product UX design, future vision designs, cross-team workshops/presentations, and a cross-functional initiative to define the Mission & Vision for Data, Science & ML org. Improved culture across design org and beyond through co-leading a program for new hires community, co-leading the Families ERG, and helping interviewer training. ### Principal Product Designer @ Syapse Jan 2019 – Jan 2020 | San Francisco Bay Area • Focused on cross-functional collaboration: coordinated and facilitated 5+ interdisciplinary workshops between Product Management, Clinical, Informatics and Engineering teams • Strategic planning and roadmap development incorporating customer and user research • Iterative enhancements on flagship products: evolved the data exploration and visualization tools to be more modular, scalable and easily customizable. ### Senior Product Designer @ Syapse Jan 2017 – Jan 2019 | San Francisco Bay Area Designed and shipped flagship product experiences that allow life sciences and health systems customers to utilize real-world insights for oncology precision medicine - Created shared product vision by synthesizing the internal and external perspectives into tangible storyboards and vision prototypes - Nurtured the relationships with our major customers through validating their user needs, envisioning desirable user experiences and continually integrating their feedback in the design process Grew the design practice and shaped the team identity, goals, processes and culture - Led user research, developed personas, socialized methods, and drove decisions based on user insights - Fostered cross-functional collaboration and inclusive design - Increased design's product mindset and involvement in requirements definition, scoping, feasibility assessment, data analysis, QA, clinical reviews, project management and documentation - Managed contractors and interns ### Service Designer @ Philips Health Systems North America Jan 2014 – Jan 2017 | Greater Pittsburgh Area Led and managed multi-channel, customer and consumer experience design to improve the quality of life for people with chronic sleep & respiratory diseases Service Design: Led a range of new product/service development through research, planning, design, testing and implementation of solutions in close collaboration with product, marketing, development, operations teams Strategy/ Facilitation/ Consulting: Consistently chosen as a Design Lead for high priority strategic projects; worked with C-Suite and management teams on business innovation strategy, cocreation initiatives and planning of partnership and acquisitions ### Experience Designer @ IIT Institute of Design Jan 2012 – Jan 2014 | Chicago Service Design: Use human centered design methods to create new digital and human service experiences. Worked on collaborations with Memorial Sloan Kettering Cancer Center, United Way, U.S. Postal Service User Research: Developed sensor-based research methods in collaboration with Iota Partners (SapientNitro). Published and presented a paper on 'Human API as a Research Source in Health Care' at 2013 Ethnographic Praxis in Industry conference. ### Teaching Assistant @ IIT Institute of Design Jan 2013 – Jan 2013 | Chicago Design Education: Facilitated multi-disciplinary team of 12 undergraduate STEM ((Science, Technology, Engineering and Math) major students on how to apply user-centered design methods for developing innovation strategy for a mature tech company. ### Experience Design Intern @ Moment Jan 2013 – Jan 2013 | New York Compass: Designed a Google Glass application for Bronx Zoo; positioned the Glass as a social device that enhances a group visitor experiences in public venues. Successfully pitched the business case and design concept to Bronx Zoo marketing team. Shorlisted for 2014 IXDA Interaction Awards. UI/UX Design: Designed a wealth management mobile and tablet application for a global financial services client. Conducted user interviews to understand workflows and motivators of financial advisors, assessed internal processes to inform UI development strategy, created user stories, wireframes and high fidelity visual mockups. ### Business Innovation - IIP Participant @ Godrej & Boyce Mfg. Co. Ltd. Jan 2012 – Jan 2013 Design Strategy: Defined key opportunity spaces, roadmap and innovation strategy for appliance retail experience and presented design directions to the CEO and management board of Godrej & Boyce. Design Education: Taught design thinking and innovation methods to godrej employees that were part of the 1-month collaboration project team. ### Design Strategist @ Continuum Jan 2012 – Jan 2012 | Seoul, Korea VUI Design Research: Led expert interviews for Samsung Visual Display Division to inform new product development targeted towards U.S. and Australian market. Market Research: Conducted competitive analysis in media and electronics industry and researched technological, social, cultural, and financial trends in effect. Delivered opportunity platforms, application ideas and scenarios ### Design Researcher @ Insitum Strategy Innovation and Research Jan 2011 – Jan 2012 | Evanston, IL User Research: Conducted design research and delivered design/innovation strategy for various sectors. Projects include market data software redesign for Nielsen Ratings, innovation strategy for Grainger, brand positioning for a foreign luxury theater chain entering U.S., design research for vehicle battery chargers product line. ### Designer, Researcher @ Webb deVlam Jan 2010 – Jan 2011 | Chicago Packaging & Brand Design: Designed structural packaging and conducted research for major consumer product brands including 3M, Cascade, Chevron, GlaxoSmithKline, Kraft Foods, Valspar, and Wrigley. Activities include ethnography, analysis, branding & design strategy development and client workshops. ### Product Designer @ Moji Jan 2009 – Jan 2010 | Chicago Sports Therapy Products Design: Developed ice & heat therapy products for athletes through making and testing 500+ prototypes. Marketing: Wore many hats working in a small start-up, including grass-roots marketing at various triathlon and marathon events, online campaigns and TV ads. Production & Quality Control: Worked with manufacturers in China and minimized production cost and reduced material cost by 50% ### Toy Designer @ big BOING Jan 2008 – Jan 2009 | Emeryville, CA Designed educational toys for large retailers e.g. Mattel and Leapfrog. ### Design Intern @ Knoend Jan 2008 – Jan 2008 Researched, designed and marketed for an ecodesign company founded on principles of sustainability and innovation. • Participated in ICFF 2008. • Planned & executed Econnovation, a sustainable design exhibition/event series. ### Visitor Services Representative @ Museum of Contemporary Art Jan 2007 – Jan 2008 | Los Angeles, CA Provided information on ©Murakami exhibition and customer service for the museum patrons. ## Education ### Master of Design in Experience Design, Research Institute of Design (ID) ### BFA in Industrial Design School of the Art Institute of Chicago ## Contact & Social - LinkedIn: https://linkedin.com/in/knowlbaek - Website: http://www.knowlbaek.com - Website: https://www.snowflake.com/en/ - Website: https://careers.snowflake.com/us/en --- Source: https://flows.cv/knowl JSON Resume: https://flows.cv/knowl/resume.json Last updated: 2026-02-23