▪ Optimized software solutions for salons, med spas, and beauty businesses by enhancing scheduling, communication, and appointment management systems. Led initiatives that improved retention, streamlined marketing, enhanced payment processing, and refined reporting, resulting in an 8% increase in client retention and a 15% YoY boost in new business close rates.

▪ Streamlined API integrations, including booking links, Zapier, and Shopify, while developing custom reporting solutions with Excel/CSV to enhance data accessibility and operational efficiency.

▪ Managed and developed team of 8 sales reps and 3 merchandisers across 144 accounts to accomplish 15% YoY growth during tenure

▪ Onboarded and trained new sales reps and merchandisers through the Gallo Sales Academy, while simultaneously overseeing and improving veteran reps with 25+ years experience

▪ Measured, analyzed, and directed team by hosting biweekly meetings in person and via zoom

▪ Delivered numerous quarterly presentations to entire distributor of 250+ employees to streamline a shared vision of success

▪ Successfully helped 3 sales reps and 1 merchandiser get promoted, as well as delivered and oversaw Performance Improvement Plans

▪ Motivated team during COVID pandemic, when consumer behavior increased by 55%

▪ Simultaneously studied for 9 months for (company sponsored) Certified Specialist of Wine test in order to enhance my product knowledge. Achieved a 95% - the highest score ever achieved at my distributor

▪ Managed sales and distribution of Gallo portfolio for twenty-two drug and grocery accounts

▪ Created and presented custom presentations to promote new products and omnichannel programming

▪ Designed and built wine and spirits displays in order to promote the marketing and sales of established and new wine brands

▪ Won "Torchbearer of the Month" 3 times amongst the 45 sales reps in my area

▪ Finished as top Sales Rep for multiple sales incentives and grew territory business an average of 30%

▪ Designed industry-relevant whitepapers, podcasts, gamification etc. to spark lead generation.

▪ Directly supported outside sales team by qualifying accounts, running discovery calls, and moving deals through early sales stages.

▪ Directly Reported to VP Sales and assisted in numerous demos which lead to successful partnerships

▪ Exhibited at national conferences and built personal relationships with clients.