Leading the Firefly Platform and Capabilities Design team.

Drove all product and brand design initiatives for pre-seed startup creating the future of event planning with the help of GenAI.

Led Product and Content Designers on the Growth team responsible for creating journeys that land new customers.

Part of the Buyer Experience leadership team driving top-of-funnel marketing and product strategy.

Design team lead, managing strategic design initiatives while engaging executive stakeholders and mentoring junior designers. Drove redesign of global navigation across multiple business verticals, and evolved the native app’s information architecture.