• Founded Glass Half Full, a design studio specializing in cohesive brand systems for startups.

• Collaborated closely with founders to translate their vision into compelling visual identities and campaigns.

• Ensured seamless integration across identity, product, and campaign elements, creating a unified brand experience.

Payments (Google Pay & Wallet):

• Spearheaded the 1:1 design migration from GM2 to GM3 for the Gpay US app, managing 1,200+ components across US and Indian platforms.

• Collaborated with 15+ designers and 10+ engineers to deliver over 300 assets ready for implementation.

• Directly impacted 25.2 million Monthly Active Users (US ) and supported an ecosystem of 48.6 million Google Wallet users.

• Authored the Payments Illustration Guide to ensure brand consistency across the global payments portfolio.

Next Billion Users (Kormo Jobs & Task Mate):

• Kormo Jobs: Achieved a 90% task completion rate and an 18% increase in engagement on redesigned job cards.

• Reduced onboarding churn by 22% and improved brand recognition by 25% through UI refinements.

• Task Mate: Led visual design for a pilot launch reaching 1M+ downloads.

• Delivered a 78% Task Success Rate and maintained a 30% DAU/ MAU ratio through user-centered UI/UX

Guide, inspire and move both teams and clients using the craft of visual communication. My creative leadership required me to create compelling stories to add context and texture to meaningful business strategy that starts with people.

Communication Designer makes the biggest impact to solving complex challenges by helping to bring ideas to life visually.

My role is to design an Identity system including logo mark, brand guidelines, and stationary system followed by a pitch book for potential investors.

Adobe design live guest designer