# KRISHNAPRIYA DUTTA GUPTA > Design Principal, Brand × Product | Ex-Google, IDEO, Ogilvy | Founder, Glass Half Full Location: Saratoga, California, United States Profile: https://flows.cv/krishnapriya I work at the intersection of brand and product design. That's not a buzzword. It's years of making sure a company's identity doesn't fall apart the moment it becomes a UI. I've led visual design at Google, built design frameworks at IDEO, nurtured brands at Ogilvy, and won awards from One Show, Cannes, Communication Arts, HOW Design, Graphis, and Adobe along the way. Now I run Glass Half Full, a design consultancy for founders and teams who need brand systems that actually scale into products. What that looks like in practice: visual identity, design systems, UX, accessibility, campaign creative. One designer who holds the thread across all of it, rather than five specialists playing telephone. I'm also deeply curious about where AI fits into the design process, not as a replacement for taste, but as a collaborator that makes good designers faster and more dangerous. Actively exploring and building at that edge. MFA in Graphic Design. Google UX certified. Certified in AI design tools. Fluent in Figma, obsessive about craft, opinionated about typography. Let's talk! ## Work Experience ### Founder & Principal Designer @ Glass Half Full Jan 2024 – Present | Bay Area, california • Founded Glass Half Full, a design studio specializing in cohesive brand systems for startups. • Collaborated closely with founders to translate their vision into compelling visual identities and campaigns. • Ensured seamless integration across identity, product, and campaign elements, creating a unified brand experience. ### Visual Design Manager @ Google Jan 2019 – Jan 2024 | Mountain View, CA Payments (Google Pay & Wallet): • Spearheaded the 1:1 design migration from GM2 to GM3 for the Gpay US app, managing 1,200+ components across US and Indian platforms. • Collaborated with 15+ designers and 10+ engineers to deliver over 300 assets ready for implementation. • Directly impacted 25.2 million Monthly Active Users (US ) and supported an ecosystem of 48.6 million Google Wallet users. • Authored the Payments Illustration Guide to ensure brand consistency across the global payments portfolio. Next Billion Users (Kormo Jobs & Task Mate): • Kormo Jobs: Achieved a 90% task completion rate and an 18% increase in engagement on redesigned job cards. • Reduced onboarding churn by 22% and improved brand recognition by 25% through UI refinements. • Task Mate: Led visual design for a pilot launch reaching 1M+ downloads. • Delivered a 78% Task Success Rate and maintained a 30% DAU/ MAU ratio through user-centered UI/UX ### Principal Communication Designer @ IDEO Jan 2018 – Jan 2019 | Palo Alto, California, United States Guide, inspire and move both teams and clients using the craft of visual communication. My creative leadership required me to create compelling stories to add context and texture to meaningful business strategy that starts with people. Communication Designer makes the biggest impact to solving complex challenges by helping to bring ideas to life visually. ### Lead Branding Designer @ BREAD Ventures Jan 2018 – Jan 2018 | Greater New York City Area My role is to design an Identity system including logo mark, brand guidelines, and stationary system followed by a pitch book for potential investors. ### Adobe live guest @ Adobe Jan 2018 – Jan 2018 | San Francisco Bay Area Adobe design live guest designer ### Lead Graphic Designer @ HOLD ENTERPRISES LTD Jan 2016 – Jan 2017 | San Francisco Bay Area Uncle Bubble been in the business in the US for 5 years and are a transplant company from Taiwan. Hold Enterprise, the parent company, is a multi-million dollar company that manufactures and develops bubble toys along with its own trade secret giant bubble solution. One of the many responses had been that, though UB products are popular, the identity lacks authenticity as a premium product and lacks the direction of an "American product." My role as a designer is to simplify the brand and make it appealing to the appropriate audience (kids & parents in the U.S). ### Design Associate @ Razorfish Jan 2016 – Jan 2016 | San Francisco Bay Area Logo design for an NGO client; learning digital design functions and cross collaboration across departments ### Associate Creative Director (art) @ Ogilvy & Mather Jan 2012 – Jan 2013 | Bengaluru Area, India Led creative strategy, art direction, product/brand campaigns and proactive initiation on Eastern vertical for Lenovo Worldwide. Mentored and trained creative team. Presented and pitched campaigns during client presentation. Responsible for maintaining and improving overall creative standards. Prominent Accounts: LENOVO WORLDWIDE ### Associate Creative Director (art) @ McCann Erickson, Bangalore Jan 2011 – Jan 2011 Supervised campaigns from beginning of a creative strategy, art direction till the final production on a confectionary and an automobile brand. Mentored and trained team of art directors. Proactive initiation for addressing any crisis on brand communication. Prominent Accounts: TVS, BRITANNIA ### Creative Controller @ Ogilvy, Delhi Jan 2008 – Jan 2010 Led concept development, photo shoots, final execution. Led Pitches and won three accounts. Creative lead on more than two brands. Supervised and trained international award winning art directors. Reported to Senior Creative directors on brand development and deliverables. Handled key projects successfully for the given brand. Developed healthy Client-agency relationship. Prominent Accounts: KFC, HINDUSTAN NEWSPAPER DAILY, MAX VIJAY FINANCIAL SERVICES, SHIPRA HOTELS, MINT NEWSPAPER ### Senior Art Director @ Ogilvy, Mumbai Jan 2008 – Jan 2008 Concept development, art direction, scripting for television/print campaigns. Active participation in national and global pitches. Work development for national and international advertising awards. Attended client meetings for deliverables & briefing. Won awards and appreciation from mentors, seniors and clients. Prominent Accounts: VODAFONE CELLULAR NETWORK, EMIRATES ### Creative Partner @ Rediffusion Y&R Jan 2007 – Jan 2008 | Gurgaon, India Fresh initiatives on brand solutions, art direction, scripting for television/print campaigns. Active participations for national and global pitches. Work development for national and international advertising awards. Prominent Accounts: XEROX, GIVO APPARELS, AMWAY, BACARDI, THE TIMES OF INDIA ### Visualizer to Art Director @ Ogilvy & Mather Jan 2004 – Jan 2007 Assisted senior creatives on shoots, art direction and execution of campaigns. Proactive initiations on brand imagery. Aggressively learnt new software and skills whenever it was required for better production quality. Prominent Accounts: LG, HUTCH, SEAGRAMS, OSWAL (RETAIL), NESLE, HT, COCA COLA (LIMCA), RED FM ### Art Intern @ McCann Erickson Jan 2003 – Jan 2003 | New Delhi Area, India Learnt the key areas in campaign development then final execution. First experience of advertising work culture and understood the importance of team effort. Assisted and learnt the art of detailing required for the craft. Prominent Accounts: NESTLE ## Education ### Master of Fine Arts - MFA in Graphic Design and Digital Media Academy of Art University ### Bachelor of Fine Arts (B.F.A.) in Design and Applied Arts Delhi college of Art / India ## Contact & Social - LinkedIn: https://linkedin.com/in/krishnapriyadg - Portfolio: https://krishnapriyadesign.com - Behance: https://www.behance.net/krishnapriya --- Source: https://flows.cv/krishnapriya JSON Resume: https://flows.cv/krishnapriya/resume.json Last updated: 2026-04-13