I’ve led high-impact work across early-stage concepts, large-scale system design, and global brand experiences. I partner with internal and external teams to define and scale design systems, elevate visual craft, and bring clarity to complex digital challenges eyeing both user experience and business outcomes.
Clients include:
• ETS – Defined early-stage visual direction that helped the re-brand win multiple design awards.
• NFL – Leading VD and system build for the current web redesign, scaling the design system across platforms; the app has since earned multiple industry accolades.
• JBL – Lead VD for a full global website redesign to unify brand and performance globally
• Amazon Ads – Contributed to new product directions and UI frameworks.