# Krista Soriano > Product Design @ SmarterDx | Healthcare tech designer Location: San Francisco, California, United States Profile: https://flows.cv/kristasoriano I'm a senior product designer who cares deeply about driving positive outcomes in people’s lives. I’m most motivated when I know that my work is contributing to a meaningful vision and serves people’s needs. Before pivoting to UX, I spent 10+ years partnering with and supporting design teams. Keep reading! → I've held senior editor roles at industry-leading media publishers and award-winning startups, with five years dedicated to developing branded experiences across digital, print, social, and video for Fortune 500 companies, B2Bs, non-profits, and emerging brands across the lifestyle, sustainability, tech, health, and wellness space. While devoting 500+ hours to studying UX, I supported the design, dev, and marketing teams through high-priority initiatives, day-to-day work, and cross-functional team collaboration as a project manager—a role I started remotely! Let's work together to build better, more impactful systems and services for all 🤝 Email → krista.soriano@gmail.com Portfolio → kristasoriano.com ## Work Experience ### Senior Product Designer @ SmarterDx Jan 2025 – Present ### Senior Product Designer @ Solv. Jan 2025 – Jan 2025 | San Francisco Bay Area ### Product Designer @ Solv. Jan 2022 – Jan 2025 | San Francisco Bay Area Designing for the core consumer and provider experience across Solv’s software (patient experience platform), marketplace, and app for growth and engagement impact. I’ve shipped over 10 product features and user flow improvements, led a major redesign, and organized a polish week for our Engineering, Product, and Design department. ### UX Designer @ Institute for Integrative Nutrition Jan 2021 – Jan 2022 | San Francisco Bay Area I led the UX for the relaunch of IIN's core product—the Health Coach Training Program—shaping our users' digital experience through content design and instructional design, as well as contributing to our design system. ### UX Designer, Digital Content Strategist @ Self-Employed Jan 2020 – Jan 2022 Designing, developing, and executing a mix of projects for non-profits, movements, digital media, and more. In a nutshell, my work focuses on identifying and understanding challenges that people have, developing simple but smart solutions, and driving positive change. If you're within or around the sustainability, health, or tech space, I'd love to work together! ### Project Manager, Design & Marketing @ Institute for Integrative Nutrition Jan 2020 – Jan 2021 | New York City Metropolitan Area Balancing creative and business goals and partnering with the Design, Product, Engineering, and Marketing teams, I... (keep reading below!) 〰️ Enabled both Design and Marketing teams to achieve their objectives and have more productive conversations around requirements and goals for design work. 〰️ Set Design priorities and predicted potential conflicts between different projects, working with the VP of Marketing and executive leadership to resolve those roadblocks. 〰️ Designed and implemented standards for Design and Web requests and simplified the Design intake process, streamlining the approval process with stakeholders and reducing scope creep. 〰️ Project managed the Agile delivery of a site replatforming and redesign, successfully negotiating with the executive sponsor to maintain a focus on MVP and overcoming roadblocks to launch the new site. 〰️ Developed user personas for two high-priority initiatives and project plans for two high-profile Marketing initiatives. 〰️ Worked with the Design team to provide critical resourcing information to build business cases for the company’s 2021 initiatives. ### Senior Branded Content Editor @ mindbodygreen.com Jan 2019 – Jan 2020 I oversaw and produced the content for over 240 brand partnerships and special projects, collaborating with the sales, marketing, brand strategy, and creative teams at our mission-driven company, managing stakeholders, and presenting to clients to bring new content experiences and formats to life. 〰️ As the first hire in this role, I established the paid content strategy, workflow, best practices, and editorial guidelines for articles, videos, emails, and ad copy across all verticals from health to sustainability. 〰️ I managed and executed the content deliverables for 190 brand partners across 250+ customer-facing campaigns within a 20-month period. 〰️ The content I’ve produced has helped increase one major client’s spend with my last company by 440% from 2018 to 2020. 〰️ I recruited, managed, and edited a team of 10 freelance writers and recipe developers. 〰️ I scripted and storyboarded a :30 company branded animated video that ran on JetBlue’s inflight entertainment hub to promote our wellness content offerings. 〰️ A nice word from a high-profile client: "I have to share that the team thought that in terms of the different articles we've sponsored, this is definitely one of the best. We love how you approached it so naturally." ### Branded Content Editor @ mindbodygreen.com Jan 2018 – Jan 2018 | Greater New York City Area ### Senior Editor, HearstMade (creative studio) @ Hearst Digital Media Jan 2015 – Jan 2018 | New York, New York As one of the first editors on Hearst's in-house content studio team, I led the end-to-end development of delightful and data-driven branded experiences from ideation to launch for a portfolio of 15+ sites—including Esquire, Good Housekeeping, and Women’s Health—collaborating closely with each site's marketing, editorial, social, and video teams. Highlights: • Hearst Content Studio is a Digiday Best In-House Content/Brand Studio finalist in 2017 and 2018. ### Web Editor @ DuJour Media Jan 2013 – Jan 2014 I oversaw daily site content and monthly digital issues, social strategy, site user experience, and distribution partnerships, and managed a team of 5-10 regular writers and contributors. Highlights: • Webby Awards Best Web Magazine Nominee 2014 • Webby Awards Best Homepage Winner 2013 • Min Best New Site Honorable Mention 2013 • AdWeek Hot List Best Newcomer, Reader’s Choice Winner 2013 ### Social Media Editor @ DuJour Media Jan 2013 – Jan 2013 ### ELLE.com Articles Editor @ Hearst Jan 2012 – Jan 2013 ### ELLE.com Associate Editor @ Hearst Jan 2010 – Jan 2012 ### ELLE.com Assistant Editor @ Hachette Filipacchi Media Jan 2009 – Jan 2010 ### Hachette Digital Assistant Editor @ Hachette Filipacchi Media Jan 2008 – Jan 2008 ## Education ### B.A. in Journalism, Communication Messiah University ### Temple University ### Study abroad University of the Arts London ## Contact & Social - LinkedIn: https://linkedin.com/in/kristasoriano - Portfolio: https://www.kristasoriano.com/ --- Source: https://flows.cv/kristasoriano JSON Resume: https://flows.cv/kristasoriano/resume.json Last updated: 2026-04-13