# Kristel Aranda > Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/kristelaranda Product design generalist who develops human-machine interfaces, payment technologies, spatial computing, and artificial intelligent applications for custom devices, computers, smartphones, and virtual reality headsets. Expert in product devolvement management (agile and lean methodologies) and product strategy. Eighteen years of experience building prototypes, running user experience research and handing over product specifications to software engineers, data scientists and information architects. I have successfully launched over 25 products across multiple industries - virtual reality, finance, personal banking,  travel services, the gaming industry, advertising tools, toy manufacturing and agriculture. With a strong emphasis on behavioral science, lean methodologies and experimentation, I have helped startups, and large corporations grow their products by focusing on maximizing value delivered to users, thinking big, starting small, learning and iterating fast. I'm passionate about sustainable living, circular economy, regenerative design and anything that ensures that humanity does not collectively overshoot the planetary boundaries that protect Earth's life-supporting systems. Portfolio: http://portfolio.kristelaranda.com ## Work Experience ### Product Designer - Reality Labs | VR Technology @ Meta Jan 2022 – Present | Burlingame, California, United States Inspiring people to discover the magic of the Metaverse through social experiences at Meta Quest. ### Product Designer - Ads and business products @ Meta Jan 2020 – Jan 2022 | Menlo Park, California, United States Kristel helped business owners to connect with people and customers efficiently through Meta business products and messaging platforms - Messenger, Facebook Business Pages, Instagram Inbox and Meta Business Unify Inbox. ### Senior Product Manager Consultant @ BFA Global Jan 2021 – Jan 2022 | Mexico City, Mexico At BFA, my mission is to facilite team's decision making and define the product strategy of FinnSalud. A 4-year project (2019-2022) in Mexico supported by MetLife Foundation, fiscally sponsored by Rockefeller Philanthropy Advisors. The program is developing a set of financial health standards and a measurement tool to shed light on the state of the financial health of the Mexican population and inform initiatives that can work to improve it. We work with financial service providers and co-operatives to help them deliver products and services that align customer financial health with their ROI. ### Product Design Manager @ Commonwealth Bank Jan 2017 – Jan 2020 | Sydney, New South Wales, Australia Kristel leaded Financial Wellbeing initiatives and worked hand by hand with the Behavioural Economics and Data Science teams to address the biases that prevent Australians to spend wisely and save for the future. ### Senior User Experience Designer @ Commonwealth Bank Jan 2015 – Jan 2017 | Sydney, Australia Kristel created experiences for the CommBank Mobile App, the Tablet App and the Youth Banking App. She had the opportunity to work in the payments, security, sales, partnerships and banking ecosystem spaces. Kristel was part of Experimentation Working Group. Her role in the group was to increase awareness of the benefits of experimentation at scale. She also designed a toolkit to standardise lean design methodologies in the digital team. ### UX Analyst @ Credit Savvy Jan 2014 – Jan 2015 Kristel leaded the user-centered design activities, conducted focus groups and usability testing sessions to create a end-to-end experience that helps people make better financial decisions by giving access to their credit status, plus information on how credit works. ### Digital Designer @ Helloworld Travel Limited Jan 2012 – Jan 2014 | Sydney, New South Wales, Australia Kristel helped the business to ideate new products for high-profile travel sites across multiple platforms, leveraging social media and media campaigns, encompassing with SEO expertise and applying customer centred design principles, including usability testing. Also Kristel developed styleguides and templates to help streamline the workflow process and ensure consistency across all JTG digital products. ### Creative Director @ Frogtek Jan 2009 – Jan 2012 | Bogotá, Capital District, Colombia Kristel was responsible for managing the design team to shape ideas into concepts, applying UX principles to deliver innovative android apps for retail /e-commerce through store point of sales systems. She enjoyed managing the full creative process,helping secure new clients by pitching and presenting ideas, building long-term relationships and delivering quality, results-driven digital products and creative campaigns. ### Web and 3D designer @ VML Jan 2007 – Jan 2009 | Bogotá, Capital District, Colombia Kristel helped to create an online avatar community of the world’s largest toy manufacturers (Barbie-Girls by Mattel), re-invent the look and feel of the world’s most prestigious video games companies (Activision), and lead the media campaigns (through flash animated banners) of Wonka, Baskin Robbins and Accenture. ### Video Composer & 3D Artist @ Pontificia Universidad Javeriana Jan 2006 – Jan 2006 | Bogotá D.C. Metropolitan Area Kristel post-produced video content, created 3D Max and Maya scenes, motion graphics and composition on Flame, Combustion and After effects ## Education ### Industrial Design Pontificia Universidad Javeriana ### 3D modeling in animation and video composing. Gnomon ## Contact & Social - LinkedIn: https://linkedin.com/in/kristel-aranda-57989913 - Portfolio: http://www.portfolio.kristelaranda.com --- Source: https://flows.cv/kristelaranda JSON Resume: https://flows.cv/kristelaranda/resume.json Last updated: 2026-04-13