# Kristen L. Tang > Founder @ Panda Mali | Award-Winning Staff UX/UI Product Designer (Red Dot, iF, Fast Company) | Design Systems & Governance Expert Location: Palo Alto, California, United States Profile: https://flows.cv/kristenltang I build award-winning systems that scale — whether it’s for a portfolio of 14 enterprise software products or a high-growth D2C brand. With over a decade of experience as a Staff UX/UI Product Designer, my career is defined by navigating extreme ambiguity to create order. Most recently at Broadcom, I led the Design System Governance program for the Mainframe Software division. My focus was on driving maturity and adoption across 14 products, ensuring that complex workflows were simplified and that our design language remained consistent through massive organizational shifts. My work on the Precision MSE Design System has been recognized by the world’s most prestigious design institutions: • iF Design Award | User Interfaces & Product Interfaces (Winner) • Red Dot Design Award | User Interface, UX/UI Design (Winner) • Fast Company Innovation by Design | Enterprise Category (Honorable Mention) Today, I am applying this same enterprise-level systems thinking to entrepreneurship. As the Founder of Panda Veda, a natural hair brand, I am navigating the "Zero-to-One" phase of a startup. This isn't just about product development; it's a deep dive into: • Growth Design: Leveraging content-led growth and performance marketing to build an organic community from scratch. • Operational Excellence: Architecting automated workflows that allow a lean brand to function with enterprise-level efficiency. • Product Ownership: Owning the end-to-end user journey, from supply chain logistics to digital conversion. I believe that the best designers are those who understand the business as well as the pixels. Whether I’m governing a globally recognized Design System or scaling a new brand while navigating the beautiful chaos of motherhood, my focus remains the same: building products that solve real problems and systems that stand the test of time. ## Work Experience ### Founder & Product Strategist (Stealth Mode) @ Panda Mali Jan 2025 – Present | Palo Alto, CA Currently in the R&D and supply chain phase for a D2C brand. Focusing on product formulation, brand systems, and market validation. ### Staff Product Designer (Design Systems & Governance Lead) @ Broadcom Inc. Jan 2021 – Jan 2025 | San Jose, CA Lead Designer within Broadcom’s AIOps (Artificial Intelligence and Automation Operations) division, focusing on large-scale enterprise solutions for Mainframe software. Jan 2024 – Aug 2025 | Design System Governance & Strategy • Scale & Adoption: Architected and led the Governance program for the Precision MSE Design System, successfully scaling adoption across a portfolio of 14 enterprise software products. • System Documentation: Designed and launched the PAL (Pattern Asset Library) site, serving as the single source of truth for cross-functional design, engineering, and product teams. • Global Recognition: Led the design initiatives that secured three prestigious international awards: Red Dot (UX/UI), iF Design Award, and Fast Company Innovation by Design (2024). • Cross-Functional Leadership: Managed ambiguity by translating high-level business goals into a structured governance framework, ensuring design consistency and technical feasibility across distributed engineering teams. July 2021 – Nov 2023 | Visual & UX/UI Product Design • Core Product Design: Directed the end-to-end UX/UI strategy for the Dashboards & Reporting SDK, simplifying complex data visualizations for enterprise users. • Product Modernization: Partnered with Product Management to bring modern consumer-grade UX/UI standards to legacy enterprise security platforms. • Visual Direction: Served as the Creative Lead for the business unit, defining the visual language and art direction for next-generation AI-driven software interfaces. ### Senior Product Designer (UX/UI), Consumer Facing @ Sunrun Jan 2019 – Jan 2021 | San Francisco, California Lead the web experience, the UX/UI strategy of consumer-facing products, and oversaw digital marketing creative ### Senior UX/UI Product Designer @ Hatched Labs, Inc. Jan 2018 – Jan 2019 | San Francisco ### Creative Strategist Consultant @ Consultancy Jan 2009 – Jan 2018 Hired for a wide range of product, research, and creative work from tech startups and Fortune 500 companies. Includes UX research, product design, pitch decks for venture funding, storytelling, brand identity/messaging, art direction, illustrations, and fashion design. Clients Krome Studio, Actev Motors, PointPrior, Gap Inc., Gymboree (Janie & Jack), Avenue Q, BCBG, SAP Lab (My Runway App), Tex Haus, fashionschooldaily.com, and One-Eighty Magazine ### Designer, Product Innovation & Marketing @ Blackhawk Network Jan 2014 – Jan 2018 Research and design a wide range of UX, product, brand, marketing, retail/eCommerce, and mobile/web payment solutions for a number high-profile partners including, Alipay, Amazon, Chase, Target, Sephora, Visa, and more. Working with our Innovations Lab on the future of retail and payments. Successfully designed pitch decks and messaging with senior leaders that have secured strategic B2B partnerships. ### Founding Outfitter @ Trumaker Jan 2013 – Jan 2015 | San Francisco Bay Area Solving the fit issue through mass customizing. Improving male shopping by providing a unique online and offline experience. Contributed to the $1M sales mark that secured Series A funding. ### My Runway Mobile App Ambassador @ SAP Jan 2013 – Jan 2014 | Palo Alto, CA ### Knitwear Designer @ BCBG Max Azria Jan 2011 – Jan 2011 BCBG Sweaters and Hervé Léger Runway. ### Design & Publications Coordinator @ Academy of Art University Jan 2009 – Jan 2011 fashionschooldaily.com One-Eighty Magazine ### Assistant Costume Designer @ University of California, Davis Jan 2007 – Jan 2007 Musical Productions: -Urinetown -Man of La Mancha ### Product Management Intern @ Zhejiang Springair Group, Co. Ltd Jan 2006 – Jan 2006 | Hong Kong and HongZhou, China ## Education ### Master of Fine Arts in Design Academy of Art University ### Fashion Design Parsons School of Design - The New School ### Bachelors of Science in Honors Textile Science / Marketing & Economics University of California, Davis ## Contact & Social - LinkedIn: https://linkedin.com/in/kristentang - Portfolio: https://www.kristentang.co --- Source: https://flows.cv/kristenltang JSON Resume: https://flows.cv/kristenltang/resume.json Last updated: 2026-04-13