Constant collaboration with other sub-groups of TUSC (Tufts University Social Collective) to create advertising and marketing plans for their 100+ events for all 5000+ students

Defined the visual brand of TUSC during the rebrand period, setting guidelines for other graphic designers and social media managers

Applied the new brand identity to collateral, including infographics, T-shirts, custom Snapchat filters, event posters, and social media graphics

Built features in React and TypeScript for a v1.1 release of a company-wide internal tool used by 150 employees every week

Translated high-priority user pain points identified in usability testing into actionable user stories

Collaborated across a team of designers and developers to create UI components that fulfill a mockup with team-wide code review

Drove 400 donations in 24 hours to a school meal bank via Instagram stories

Created graphics and content for the University Instagram, Facebook, and Twitter

Attended school-wide events like sports games, arts performances, and cultural events, in order to document and live-post across social media

Proposed new topics to cover across the University channels

Outlined and executed a social media calendar for Facebook and Instagram; grew the Instagram follower count by over 200%

Pursued multi-media projects, including short videos, photos, and text-based graphics, focused on various elements of campus life

Communicated across departments to guarantee all information was accurate and presented in a positive light