# Kristian R. > Product, Brand Strategy and Creative Leader. Ex Arm, McCann, Intuit, Ferry. Location: San Francisco Bay Area, United States Profile: https://flows.cv/kristianr I am an experienced creative leader with more than 18 years of experience in brand strategy, marketing and design innovation across multiple media. I have helped build, lead, and mentor global teams of the best and brightest while building over $15 Billion in quantified brand equity at both private and public companies. ## Work Experience ### Partner, Chief Creative Officer @ Likeminds Jan 2025 – Present | Zurich, Switzerland Helping companies merge human intelligence with thoughtfully-applied AI to transform 15X faster. ### Co-Founder @ Frei Beer Jan 2025 – Present ### Creative Director @ Qindle Innovation & Design Jan 2025 – Jan 2025 | Amsterdam Leading the global creative activity for Qindle - across 2D, 3D, motion, video and conceptualization. ### VP of Brand, Creative, Product: Special Projects @ Short Story Agency Jan 2024 – Jan 2025 | Munich, Bavaria, Germany I am a creative director, brand leader, strategist, and product specialist with more than eighteen years of experience supercharging some of the most exciting global brands. As creative lead, I hire and manage unique thinkers who bring energy and vision to all aspects of corporate communication, including social, film, events, and online. Companies I have had the pleasure of working with, or co-founding, include: McCann-Erickson, FINN, SoftBank, Microsoft, Ferry, Intuit, Sony, Arm, Wrike, Nintendo, Netflix, Treasure Data, Gap, Kenneth Cole, Soundflake, and Oracle. ### Chief Executive Officer, Co-Founder, Chief of Design and Brand @ Ferry, Inc Jan 2021 – Jan 2024 | Austin, Texas Metropolitan Area We designed and built Ferry from the ground up as an app-first, community-centric leasing platform for e-cars that put the dealership in your pocket. Backed by Toni Piëch, AMYP Ventures, Venn Ventures, and strategic angels, we raised over $4M and had 6000+ users in the first six months, with massive growth across Texas, California, and New York. ### Strategic Advisor @ Founder Institute Jan 2021 – Jan 2024 | Munich, Bavaria, Germany ### Global Creative Director @ Arm Jan 2017 – Jan 2020 | San Francisco Bay Area At Arm, I spearheaded the company's first major rebrand in two decades, transforming how the world's leading semiconductor IP company presents itself globally. Working directly with the Executive team, I built and led a 150-person global marketing organization while orchestrating relationships with premier agencies across San Francisco, London, and New York. The comprehensive rebrand touched every aspect of Arm's identity - from award-winning videos and AI-driven campaigns to global events and executive communications. This transformation helped drive a $10B+ increase in reported brand equity, and repositioned Arm as a visionary technology leader. ### Global Creative and Brand Director @ Wrike Jan 2016 – Jan 2017 | Mountain View, California I led creative and brand for a 500-person startup, with a creative team of 15 video, print, web design, and motion specialists working across five countries. Working closely with the CEO and CMO, we reshaped the corporate brand position, giving new life to customer-facing collateral, and creating new comprehensive style guides for internal and external vendors. Acquired, Citrix ~ 4B ### Founder + Executive Creative Director @ inside interactive Jan 2005 – Jan 2016 Founded and led creative for inside interactive and inside productions. Brands included, Intuit, Treasure Data, Simplee, Sony, the Gap and many others. ### Founder, Chief Design Officer @ wmbly, inc. Jan 2010 – Jan 2013 | Austin Founder of first ad-free video platform for influencers to monetize content directly to fans. (Pre-Patreon). Acquired 2013. ### Creative Director, Brand Consultant, Intuit Small Business @ Intuit Jan 2007 – Jan 2011 | Menlo Park Led Brand, and Interactive Strategy with several Intuit groups including: Intuit Quick Books, TurboTax, and the Grow Your Business Divisions as an in-house consultant. Spearheaded the launch of Intuit Health, a new division of the company, including branding and strategic positioning across print, web, tradeshows and broadcast. ### Lead Site Producer / Director of Design and User Experience @ Hi5 Jan 2009 – Jan 2011 | San Francisco Built in-house design and ux team from 2 people to 12 and oversaw Rebranding and new User Experience Design for 80mm user social entertainment destination, hi5 (acquired by Tagged, '11) in conjunction with CMO and COO. ### Co-Founder @ Candyshop Jan 2008 – Jan 2010 | Nashville Metropolitan Area Connecting bands and brands. ### Creative Lead @ Oracle Jan 2005 – Jan 2006 | Redwood Shores Helped VP of Marketing with design and global launch campaign for Oracle Fusion Middleware software suite with in-house creative team. Debut at Oracle Open World. ### Art Director, User Experience Lead @ Out of the Blue Design Jan 2001 – Jan 2005 | San Francisco Oversaw visual creative for a portfolio of clients including: Abbott Labs, Entrepreneurs Foundation, Tumbleweed Communications, Sagent, Symphony and many others. ### Interactive Art Director @ Whittman-Hart / marchFIRST Jan 2000 – Jan 2001 Designed interactive sites, microsites and interactive collateral for clients including: Dell, Storage Tek, FAO-Schwarz. ### Interactive Designer @ McCann Erickson Jan 1999 – Jan 2000 Designed leading-edge digital campaigns for Microsoft (Windows 2000 launch), Sega, SGI and many others. Won Clio. ### Junior Interactive Art Director @ Duncan/Channon Jan 1998 – Jan 1999 Clients included: McAfee (now Symantec), Dean Markley, and many others. ## Education ### Graphic Design ArtCenter College of Design ## Contact & Social - LinkedIn: https://linkedin.com/in/tkristianrussell - Website: https://www.tkristianrussell.com/ - Website: https://likeminds.ai/ --- Source: https://flows.cv/kristianr JSON Resume: https://flows.cv/kristianr/resume.json Last updated: 2026-04-08