* Drove 3x revenue growth and 82% conversion lift by architecting and deploying full-stack SMS marketing popup features end-to-end, directly increasing SMS sign-ups by 47% for Shopify merchants across the platform.

* Delivered 37% revenue increase and up to 44% SMS list growth by leading cross-functional development with international teams to ship critical feature enhancements to the SMS marketing popup suite, simultaneously boosting email list growth by 39%.

* Recaptured 10-15% of lost subscriptions by spearheading backend development of "Onsite Opt-in Reminder" feature, improving overall acquisition rates by 3% and complementing the core Onsite Opt-in product that had already achieved 60% average improvement in popup conversion rates.

* Enabled 3x list growth for key marketing partner by independently designing, architecting, and deploying a third-party API integration service that extended Onsite Opt-in capabilities to external platforms.

* Established team protocols for proactive error resolution by leading recurring error analysis sessions using Sentry, resulting in targeted deep dives and measurable reduction in alert frequency.

* Collaborated across teams to develop and launch three customer-facing greenfield products from the ground up that directly contributed to increases in advertising revenue and Amazon Advertising Partner program participation.

* Independently developed critical data persistence features of back-end advertising API utilizing event-driven architecture.

* Led the development of an authentication and encryption microservice in Python and wrote documentation on best practices for team-wide adoption.

* Implemented API registration and localization functionality end to end for the Amazon Advertising Partner Directory, enabling support for international partners.

* Improved test quality and enabled test automation for React applications via Cypress.

* Enhanced front-end metrics tracking for React applications.

* Mentored several software engineer interns, leading to successful full-time conversion.