Helping startups design exceptional products.

Clients include Meta, The Browser Company of New York, Substack, Faire, Town.com.

Growth

(2019)

Led strategy, project and team planning, and design for user acquisition, focusing on the experience for search traffic visitors and the signup funnel.

Partner Program

(2018-2019)

Designed tools for Partners in Quora's Partner Program (revenue sharing with users who ask good questions) to help them learn how to ask good questions and understand the performance of their asked questions.

App Navigation

(2018)

Led strategy, project and team planning, and design for a redesign of the Quora app's navigation. Our goals were to elevate the Spaces product (a communities product) for users to easily access, and to reformat navigational elements to better house and organize all of the features that had been added to the product over the years.

Editor

(2017)

Redesigned the editor for writing answers and posts on mobile, with the goals of making the most commonly used features more easily accessible, creating more space for secondary editing tools, and allowing writers to discover new features.

Facebook Stories

(2016-2017)

Designed the Camera and discovery UI for Camera Effects for the Facebook Stories product.

Composer

(2015-2016)

Led a major redesign of the Facebook Composer on iOS, Android, and desktop to support many new ways to share creative content to friends beyond just text and photos.

Facebook Ads Manager for Mobile

(2014-2015)

Led design for the mobile web, iOS, and Android apps for the Ads Manager. Worked directly with the React Native team at Facebook to implement the first app built at Facebook entirely in React Native. Conducted user research in California, New York, and Ireland to understand the needs of small businesses and larger agencies in managing their ads on mobile.