• Create and produce graphics for printed marketing collateral

• Design the first significant red routes of the web product, including sign in, sign up flows and maintenance request flows

• Conduct user research and testing to gather inspiration, insights and feedback

• Develop engaging and strategic print collateral and web designs by carefully

understanding each client’s brand and business goals

• Facilitate communication with clients, encouraging collaboration and feedback

to ensure deliverables met their expectations

• Collaborate with print vendors to ensure deliverables are high-quality and

correctly produced

700+ hours of hands-on courses, with 1:1 expert mentor oversight, and completion of 4 in-depth portfolio projects. Mastered skills in information architecture, sketching and wireframing, prototyping and testing, eCommerce and browsing, persuasive and anticipatory design, gamification and behavior change, dashboards and data design, social media and messaging, and product lifecycle.

Homecook: A recipe-based delivery app to help target users find eating home-cooked meals less of a chore. It gives users access to a library of curated, healthy recipes and have groceries delivered to them easily and affordably.

Curio: An audiobook streaming app for budget-conscious and tech-savvy young adults that was ready to evolve from a free product to a premium service model. Through competitive analysis and secondary research, I made significant improvements to the sign-up flow and app experience to encourage users to opt for premium.

Read more about my projects at kayadesign.co

• Redesigned internal accountant interface with shortened task flows of up to 50% by performing audits on user journeys and flows

• Designed intentional solutions by conducting research and competitive analysis with two other designers

• Conducted usability testing to understand the impact of the redesign, which showed a successful 100% increase in user satisfaction

• Managed and designed all marketing collateral and signage for two restaurant brands across 20 locations nationwide

• Planned and produced strategic marketing content for seasonal campaigns and partnerships for both in-store and online

• Coordinated the delivery of marketing assets with regional vendors and operations through clear, process-oriented communication

• Facilitated quarterly campaign photoshoots for new menu items and ingredients, including a photoshoot with an 80+ shot list in two days