• Leading the redesign and launch of the Japan-based company’s U.S. website landing page for the global business expansion initiative to spearhead a 0-1 US market entry strategy expected to increase global user acquisition.

• Collaborating with designers, directors, engineers, product managers, and account executives to validate ideas in design critiques, manage stakeholder priorities, and utilizing Lovable to ship designs quickly

Led UX design, operations, and ad hoc projects for an education non-profit, driving website engagement and supporting philanthropic efforts. Highlights include:

• Achieved a 330% increase in donation rate through a donation flow redesign in a 2-month design sprint by focusing on user motivations and understanding philanthropic behavior to enhance trust and delight for users on the website.

• Improved the UI of the website on desktop and mobile through typography, visual hierarchy, and content design to ensure intuitive navigation, accessibility, and responsiveness.

• Refined Thinking Hut’s brand, including designing social media and marketing materials to drive digital marketing efforts and improve the aesthetics of the website.

• Advocated for user-centered decision-making in collaboration with cross-functional teams to drive engagement and target the needs and motivations of philanthropic individuals.

• Consulted as a UX specialist to audit the MVP design files, identify any inconsistencies in usability and visual design, unify brand experiences across the platform, and facilitate seamless transition from design to React Native build.

• Delivered a founding component library that consolidated features across disparate design files, complete with detailed documentation and instructions to ensure smooth translation of design to engineering.

• Established a design tokens system that would scale across the entire MVP product and future growth, including ensuring WCAG 2.2 compliance across the platform.

• Designed and shipped an AI-optimized workflow for city planners — synthesizing inputs from 10 AI-powered competitors, 5+ stakeholders, and 10 user testing sessions into a deployed product serving 500+ users across 5+ municipalities; projected 60% increase in search success rate

• Embedded AI UX principles into a complex regulated environment, ensuring AI outputs felt trustworthy and auditable for non-technical users — directly shaping day-to-day tool adoption

• Partnered with 8+ engineers and domain experts to measure feature impact and translate operational findings into product iterations

Solved complex client problems through a strategic and design thinking mindset at a boutique, clean-energy consultancy. Highlights include:

• Conducting market research to develop strategic recommendations in a 1-month sprint, and presenting findings to key stakeholders, resulting in our recommendation adoption into the program’s Long Term Plan.

• Developed Standard Operating Procedures (SOPs) for a complex, government solar program to ensure consistent, effective, and compliant processes for vendors and customers.

• Led website redesign project for the company within a 3-month sprint, implementing user-centered design principles that led to a 15% decrease in bounce rate.

• Engaged directly with customers of a solar program to gain a deeper understanding of their goals and pain points and used insights and design thinking to implement and refine processes, resolving issues impacting over 10k customers.

• Facilitated 4 workshops to solicit feedback from public stakeholders, ensuring their questions and concerns were addressed in the final report for public proceedings.

• Designed mock-up pitch decks and presented them to stakeholders, resulting in high-impact deliverables and buy-in across all teams.