# Kristin Johnson > Principal Product Designer | AI / LLM Products • B2B SaaS • Complex Workflows • 0→1 Experience Location: Livermore, California, United States Profile: https://flows.cv/kristinjohnson I specialize in taking messy, complex workflows—accounts receivable, supply chain finance, procurement—and turning them into products that people want to use and deliver results. Recent work includes LLM-based email agents, data extraction systems, chat-based financial analysis, and recommendation engines that finally give us the chance to fundamentally change the 50-year-old GUI paradigm. My sweet spot is small, fast-moving teams where design shapes the roadmap. I’ve been both product designer and PM and bring a systems-level perspective to my design because users naturally think about relationships, not features. Product is a team sport and every PM, engineer, and data scientist is an active contributor to the design process, from conversations with customers (they LOVE talking to the builders) to feasibility scoping to on-the-fly adjustments during development. With roles and responsibilities rapidly transforming because of AI-based tools, this cooperation is more essential than ever. -------------------------------- AI / ML Tools: Dust.tt, Claude, ChatGPT, Extend, MagicPatterns, Figma Make, Atlassian MCP Design: Figma, Sketch, Miro Research & Analytics: Pendo, Datadog, Metabase, Mental Models, Contextual Inquiry, Affinity Mapping, Opportunity Mapping ## Work Experience ### Principal Product Designer @ Tesorio Jan 2021 – Present Designed and shipped 0→1 products and new features for a cash flow platform consistently rated "easiest to use," improving operations for Accounts Receivable teams and providing real-time insight for leadership. KEY CONTRIBUTIONS • Lead designer and occasional product manager on multiple initiatives, directly shaping roadmap and strategy • Design at platform level, ensuring consistent patterns, coordinated workflows, and appropriate data structure to support user tasks • Conduct user research and synthesis using a range of methods (contextual inquiry, affinity and opportunity mapping) and pair with quantitative data from surveys, Metabase and Pendo • Initiated and contribute to a token-based design system (Figma) • Accelerate design-to-development cycle by collaborating with frontend team to shift to MUI component library paired with AI prototyping • Manage and mentor design team (up to 4 members including junior, senior designers and UX researcher) INITIATIVES & IMPACT LLM-Based Email Agent to Minimize Payment Delays - Discovery, design, prompt engineering, and AI performance evaluation - 90% recommendation acceptance rate and 2% decrease in undesirable customer service suspensions GenAI Payment Extraction to Extend Automation - Discovery, design - Reduced manual payment breakdown time and established feature as a net new product entry point (10% bump in prospect engagement) Automated Payment Matching for Faster Time-to-Revenue - Discovery, design - Experience optimized for rapid review of system-matched invoices (~90%+) with a secondary workflow for manual matching using intelligent recommendations and search ### Senior Product Designer @ Tesorio Jan 2019 – Jan 2020 | Burlingame, CA Designed and led delivery for a 0→1 platform to manage supply chain finance programs, translating a fragmented banking process into an online, collaborative experience tracking billions in credit utilization. KEY CONTRIBUTIONS • Served as both product manager and designer for the full project lifecycle • Designed complete application ecosystem: dashboards, program and vendor records, entity matching and de-duplication workflow, customer portals, reporting, data import, and automated communications INITIATIVES & IMPACT 0→1 Transformation of Supply Chain Program Management - Discovery, design, product management - 35% increase in rate of supplier onboarding, accelerated customer conversion, reduced KYC burden through entity discovery/mapping, and increased program adoption via self-service portal ### Senior User Experience Designer/Lead @ iTradeNetwork Jan 2014 – Jan 2018 | Dublin, CA (San Francisco Bay Area) Designed modern operational systems (desktop and mobile) for procurement and supply chain teams that reduced delays, clarified ownership, and improved issue handling across trading partners. KEY CONTRIBUTIONS • Introduced and managed a user-centered design (UCD) process within the organization, ensuring that UX practices were integrated into the production cycle and leveraging design tools like personas, journey maps, and storyboards • Unified all products under single look-and-feel, managed pattern evolution/style guide, and initiated a code component library • Designed and delivered a range of responsive and native/mobile (Android/iOS) products, enabling mobile workflows for the first time and driving user satisfaction • Managed two senior designers and was responsible for performance evaluations and hiring • Served as product manager for the redesign of the flagship application IMPACT Real-Time Clarity & Rapid Issue Resolution in Wholesale Ordering • End-to-end design of a collaborative procurement workflow based on contextual inquiry with over 30 target users and covering all points of order creation and management including item negotiation, shipping, receiving, invoicing, and automated exception management. • Improved issue response time, removed ambiguity regarding ownership and next steps in the order lifecycle, and introduced notification-based mobile issue management 4x Faster Supplier Onboarding Through Simplified Data Mapping • Full design of a master data services solution (GS1/GDSN) including data quality management and data sharing, entrustments, and catalog mapping. • 400% increase in supplier onboarding rate and 40% reduction in support demand Illuminating Performance Dynamics for Trading Partners • Strategy, design, visualization for supplier risk analysis, supplier scorecards, and commodity performance • Eliminated buyer-supplier information asymmetry with shared performance data ### User Experience Architect @ Franklin Templeton Investments Jan 2008 – Jan 2014 | San Mateo, CA Delivered research-based designs that: • Reduced the complexity of managing mutual fund accounts • Minimized time spent locating relevant materials used during the inbound sales process • Simplified the literature request process for external advisors Conducted a range of research using participatory design, focus groups, and usability testing, including two major initiatives involving contextual inquiry and Mental Models Partnered with the marketing analytics / data science team to create a 
user satisfaction survey benchmarking product performance ## Education ### M.S. Human Factors/Ergonomics San José State University ### B.A. History (Magna Cum Laude) Whitworth College ## Contact & Social - LinkedIn: https://linkedin.com/in/kristin-johnson-ux --- Source: https://flows.cv/kristinjohnson JSON Resume: https://flows.cv/kristinjohnson/resume.json Last updated: 2026-04-13