• Led end-to-end UX initiatives for three products, enhancing design strategy and maturity.

• Revamped search and navigation, reducing user time-to-lesson-plan.

• Established a design system that improved UX consistency and reduced component rework.

• Integrated WCAG guidelines, boosting the System Usability Scale (SUS) score.

• Planned and led user research initiatives that increased data-driven decision-making.

• Transitioned mobile platform to web experience, maintaining brand consistency and optimizing usability.

• Utilized user research methods to gather insights for product direction.

• Collaborated on In-House design system and interface design for consistency.

• Translated high-level requirements into detailed process flows and wireframes.

• Utilized user-research methods like user interviewing and usability testing analytics to drive product direction for CREcentric’s dashboard feature.

• Designed and launched an improved breadcrumb feature to enhance user experience and navigation.

• Collaborated with product owners, UX design team, and developers to translate high-level requirements into detailed process flows and wireframes.

• Designed and built user-centric websites using Webflow for Bitbroker Labs.

• Conducted thorough market research to enhance user experience and inform design decisions.

• Created seamless layouts and wireframes for desktop and mobile platforms, ensuring intuitive navigation.