# Kristy Benson

> Associate Director, Product Design

Location: San Francisco, California, United States
Profile: https://flows.cv/kristybenson

I bring brands to life online through strategic storytelling and well-crafted systems. 

Outside of work, you can find me walking my dog on the beach or cycling the Marin headlands.

## Work Experience
### Product Design Lead @ Independent
Jan 2020 – Present
Run an independent design studio collaborating with brands and agencies on holistic product design— UX, digital brand identity and design systems.

### Associate Director, Product Design @ Kettle
Jan 2024 – Jan 2025 | San Francisco, California, United States
Code and Theory network

Create 0-1 products through digital brand identity,  innovation concepting, art direction, rapid prototyping and design systems

### Associate Design Director @ Code and Theory
Jan 2022 – Jan 2023 | San Francisco Bay Area
Design digital products across verticals (retail, finance, healthcare, tech)

### Lead Visual Designer @ Code and Theory
Jan 2021 – Jan 2022 | San Francisco, California, United States

### Visual Designer, Fenty Beauty by Rihanna, LVMH @ Kendo Brands, Inc.
Jan 2019 – Jan 2020 | San Francisco, CA, United States
Create digital experiences for new product launches & seasonal advertising campaigns:
- user-centered, responsive visual design (weekly homepage content updates, product landing pages, product detail pages, post-purchase customer journey, & ADA-compliance updates)
- digital marketing campaign extensions — still & motion (display advertising, paid social media, email)

### Brand Design Assistant @ Anne Klein Official
Jan 2015 – Jan 2018 | Greater New York City Area
For a large scale rebrand & repositioning, developed & maintained brand guidelines through:
- web production (created interactive experiences using Salesforce Commerce & Zmags)
- graphic design (email, paid social, showroom videos)
- visual merchandising & floral design (created brand guidelines & trained 2 partner teams while designing in-house experiences every season)
- production & run-of-show management for editorial/ecommerce photoshooots & marketing events

### Product Development / Merch Coordinator @ Gymboree
Jan 2013 – Jan 2015 | San Francisco Bay Area
Created 3000+ color swatch library, seasonal trend presentations, assorted seasonal apparel buy, approved samples from strike-off to final shipment for 3 seasons

### English Teacher @ Seoul, South Korea
Jan 2012 – Jan 2012

### Footwear Design Intern @ Oscar de la Renta
Jan 2010 – Jan 2012 | Greater New York City Area
Sourced skins, embellishments, & seasonal materials, merchandised showroom for 8 seasons, assisted in producing 8 runway shows, managed sample inventory for press pulls


## Education
### B.S. in International Marketing for the Fashion Industries
Fashion Institute of Technology

### UX Design
General Assembly

### HTML in CSS & Web Design
General Assembly

### Graphic Design
Shillington Education

### International Business
Ipag École Supérieure de Commerce

### Spanish Language
Spanish Language Academy


## Contact & Social
- LinkedIn: https://linkedin.com/in/kristy-benson
- Portfolio: https://kristybenson.design

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Source: https://flows.cv/kristybenson
JSON Resume: https://flows.cv/kristybenson/resume.json
Last updated: 2026-04-13