# Kristyn Greenwood > Senior Design Manager in Product Excellence Office & SVL Design Studio Leader Location: San Francisco Bay Area, United States Profile: https://flows.cv/kristyn Senior UX Manager with Design Operations focus; I've specialized in research and design within technical ecosystems (security, development tools and IT management). Experience leading multifaceted teams (designers, researchers, information architects) and collaborating with product management, developers , sales, support and marketing to create superior customer experiences. Delight in making the complex simple, the difficult intuitive and the cumbersome efficient. Areas of Special Interest or Skills: UX Strategy, Design Management, Usability Research, Privacy by Design, Security Interaction Design, Customer Experience, Gamification, Process Development ## Work Experience ### Senior Design Manager - Product Excellence Office @ IBM Jan 2024 – Present | San Jose, California, United States ### Studio Leader for Silicon Valley Labs Design Studio @ IBM Jan 2023 – Present ### Design Program Manager for Data & AI @ IBM Jan 2023 – Jan 2024 | San Jose, California, United States In this role, I am responsible for Data & AI Design Operations (Design Ops). This includes coordinating with Data & AI Design executives to streamline and ensure consistency in programs that affect product delivery within the Data & AI design organization and product portfolio. ### Senior Design Manager, Data Management Design @ IBM Jan 2019 – Jan 2023 | Silicon Valley ### Senior Manager, User Experience @ Ellie Mae Jan 2017 – Jan 2019 | Pleasanton, CA Managed a cross matrixed, cross functional UX Team innovating in the mortgage enterprise space. ### UX Manager, Website Security @ Symantec Jan 2013 – Jan 2017 | Mountain View, CA Managed a team of 5 Interaction Designers and 1 Design Manager across multiple time zones; setting UX Strategy, ensuring an active design culture,and establishing efficient processes for team collaboration. In addition, I was responsible for designs and customer experience of 3 Website Security Enterprise products; leading a team of interaction designers, visual designers, researchers and content specialists as well as collaborating with sales, marketing, support, product management to ensure the best possible customer experience. * Led project team integrating two legacy enterprise products with different users flows, information architectures and UI styles into a single more efficient and effective cloud based product. • Led creation of a UX Design team based in Bangalore to support local PMs & Developers: Hiring, Project Management and Process Definition ensuring responsive support to product teams. • Identified missing elements and formulated plan to include Privacy & Security focus into the research, design & development process from requirements definition to QA testing. • Established cross functional team that coordinated creation of educational videos by marketing, technical support and product design teams to save money, ensure consistency in message and share resources. ### Co Founder & Co President @ Bay Area Chapter - UXPA Jan 2012 – Jan 2016 | Silicon Valley Local independent chapter of the User Experience for Professionals Association (UXPA). Organized workshops, recruited speakers and managed events. ### Manager, Middleware User Research & Installation UX @ Oracle Corporation Jan 2009 – Jan 2013 | Redwood Shores, CA Led a centralized team of usability engineers supporting all of Oracle’s middleware product line (Identity Management, JDeveloper, SOA Suite, Webcenter, Java.com, etc.); while also providing design support to various cross product projects (e.g., installation, setup & configuration tools) • Developed research project which identified primary issues preventing successful product installation across all Oracle products. Formed cross divisional team which addressed the identified issues via combined approach addressing Software Architecture, Documentation, Install Process, UI Components & Design Templates. • Led creation of guidelines & patterns site for Installation Wizards UI Layout to improve Installation Processes and UIs across Oracle product lines and promote consistent interfaces. Guidelines were adopted across multiple Oracle product lines. • Consultant Designer for small product teams lacking formal UX Support (e.g. Database Unicode Migration Assistant). Conducted heuristic evaluation of design specification and advised new information architecture, icon usage and design patterns for common dialogs & wizards, leading to increased usability and adherence to corporate design patterns. • Created a portfolio of light usability testing methodologies for usage by researchers, designers or PMs allowing 48-hour response to key usability questions. ### Manager - User Experience Team @ Oracle Corporation Jan 2005 – Jan 2009 | Redwood Shores, CA Managed UX teams of usability engineers; interaction designers, visual designers, contractors and interns focused on research, UI design & visual design for Development Tools, IT Administration Utilities and Applications (database, email, system), & Installation Processes. Guided all aspects of product design from requirements gathering to prototyping; as well as conducting user research activities. • Created customer focused user research program for tools and server technology products focused on lightweight usability evaluation methodologies utilizing internal customers, ACE program, testing at professional conferences, customer visits and remote usability testing via web. • Initiated and oversaw creation of multiple interface style guides through coordination with UI Designers, PMs and documentation writers leading to increased consistency and faster design process. Included guidelines for icon creation, thick client, web-based and accessibility requirements. • Guided team through reorganization of corporation’s user experience organization from a centralized entity to small groups aligned with individual product lines. Maintained quality of deliverables while adapting to new development culture and integrating new processes. ### Principal Usability engineer @ Oracle Corporation Jan 1999 – Jan 2005 | Redwood Shores, CA Member of multidisciplinary design teams, working on various enterprise products for the design, deployment and management of databases and technical systems. Responsibilities included from research, wireframes, specifications and UI Reviews. • Initiated an ethnographic customer research program and developed new methodologies and tools allowing rich data collection during customer visits to secure (no recording allowed) IT environments. Led 3-person research team utilizing new methodologies to create personas of Oracle’s technical users (i.e., DBAs, IT admins, developers) and conduct a study of communication & collaboration in enterprise environment to guide the design of new collaboration features. • Created & led cross division project for specification of Canvas Object Interaction Behavior; successfully met corporate requirements for consistent object manipulation (e.g., drag & drop) across company products to ensure consistent interaction patterns and a common visual language across all company products. • Member of UX team transitioning a middleware management tool from a thick client desktop solution to a web application. Developed task flow and wireframes, designed UI page templates, conducted UI reviews. • Supported division-wide usability program coordinating activities among all usability engineers, developed and enforced standards for conducting and reporting research, tracked results and kept upper management informed of trends and major issues. ### Usability Engineer @ Oracle Corporation Jan 1996 – Jan 1999 Member of product design team; conducting user research for variety of products. Responsible for developing and publishing specifications and design guidelines for application developers to ensure consistency of GUI development. ### Usability Engineer @ Santa Cruz Operations Jan 1994 – Jan 1996 | Santa Cruz, CA Usability Researcher, Research Lab Designer & Administrator, UI Designer. ### Adjunct Lecturer - Communication and Intro to Psychology @ Hartnell College Jan 1992 – Jan 1993 | Salinas, California, United States ## Education ### Master's degree in Social Psychology University of Southern California ### Bachelor of Arts (B.A.) in Psychology University of California, Santa Cruz ## Contact & Social - LinkedIn: https://linkedin.com/in/kristyn-greenwood --- Source: https://flows.cv/kristyn JSON Resume: https://flows.cv/kristyn/resume.json Last updated: 2026-04-13