# Kristy Okada > Product Designer @ Meta | Systems Thinker | Design Mentor Location: San Francisco Bay Area, United States Profile: https://flows.cv/kristyokada As a product designer with 10+ years of experience—first in digital agencies and now at Meta—I’ve led design work across the full lifecycle, from early-stage exploration to scaled systems. I bring a systems-thinking mindset and a collaborative spirit to every project. My agency roots taught me to design with agility, navigate complex stakeholder needs, and adapt quickly across industries. At Meta, I’ve deepened my strength in leading 0-to-1 initiatives, advocating for systemic improvements, and mentoring designers to do the best work of their careers. I care deeply about the how, not just the what—how teams collaborate, how decisions get made, and how systems can support both users and internal teams. I’m most energized when I’m helping others grow, creating clarity through strategy and design, and building products that reflect care, intention, and impact. ## Work Experience ### Product Designer, Messenger @ Meta Jan 2022 – Present | San Francisco Bay Area Defined and drove design strategy and product vision in close partnership with leadership Streamlined team workflows and established scalable design frameworks, accelerating project delivery and consistency Collaborated cross-functionally with engineering to uphold quality standards and deliver measurable improvements to user experience and key business metrics Mentored designers, fostering a strong culture of craft, collaboration, and continuous learning ### Product Designer, Instagram Direct @ Meta Jan 2021 – Jan 2022 | San Francisco Bay Area Focused on Creator Well-being on Instagram Direct ### Product Designer, Facebook Shopping @ Meta Jan 2018 – Jan 2021 | San Francisco Bay Area ### Founder & Director of Operations @ fresh2design Jan 2015 – Jan 2018 | Austin, Texas Area fresh2design is an organization committed to empowering and promoting inclusivity for our 2,000+ community of designers. Our event programming includes workshops, company-sponsored happy hours, panels, storytelling, and more. ### Sr. Product Designer @ Jovio Jan 2018 – Jan 2018 | Austin, Texas Area Jovio is a real estate startup focused on creating a suite of products & services for home sellers. ### Senior Interaction Designer @ Fjord, Part of Accenture Interactive Jan 2017 – Jan 2018 | Austin, Texas, United States Conceptualized, designed, and defined cross-platform experiences in collaboration with client stakeholders Presented design rationale to internal teams, clients, and stakeholders Conducted stakeholder and user interviews, contextual inquiries, and competitive and heuristic analyses Led and planned activities for client workshops Clients included Hertz, Frontier Communications, Caesar’s Palace, Celebrity Cruises ### Interaction Designer @ Fjord, Part of Accenture Interactive Jan 2016 – Jan 2017 | Austin, Texas Area ### Interaction Designer @ Chaotic Moon Studios [ Acquired by Accenture NYSE: ACN ] Jan 2015 – Jan 2016 Chaotic Moon was acquired by Accenture in December 2015 and formally merged with Fjord in October 2016. ### User Experience Associate @ Razorfish Jan 2014 – Jan 2015 | Austin, Texas Area Led prototyping workshops for the UX and Creative teams in order to teach tools and best practices Created wireframes, site maps, and flows based on mandatory business requirements Developed complex prototypes for usability testing and client presentations Clients included Southwest Airlines, Patrón Tequila, and Citibank. ### Product Designer @ TopOPPS Jan 2014 – Jan 2014 Wireframed and designed comps for a CRM optimization tool as the sole designer in a venture-backed startup Coded the front-end design in HTML and CSS to assist in the creation of a fully responsive website and web-based mobile app Led and executed the creative direction of the software’s interface in a 5-person development team ### UX Consultant [Contractor] @ The Journey Jan 2013 – Jan 2014 Partnered with a back-end developer to execute incremental UX changes based on feedback from current users Translated design comps to HTML and CSS to assist in the creation of an entirely new, Drupal-based website Determined 4 use cases for a new email newsletter and designed templates for each to create an experience more cohesive with that of the web ### Target.com Business Analyst Intern @ Target Jan 2013 – Jan 2013 | Minneapolis, MN Collaborated with 3 other interns and full-time analysts to develop an ecommerce business strategy that would optimize shipping costs for the .com Home business Presented the final business recommendation to upper-management that was projected to increase the contribution margin of the Home business by 5% ### Product Management Intern @ Wikia Jan 2012 – Jan 2012 ## Education ### Bachelor of Arts in Economics, Communication Design Washington University in St. Louis ### Semester Abroad Universidad Carlos III de Madrid ### High School Diploma Mounds Park Academy ## Contact & Social - LinkedIn: https://linkedin.com/in/kristyokada - Portfolio: http://kristyokada.com --- Source: https://flows.cv/kristyokada JSON Resume: https://flows.cv/kristyokada/resume.json Last updated: 2026-03-25