I'm a product designer based in San Francisco, leading design for Enterprise AI, Trust & Adoption at Asana. Before Asana, I led design for machine learning-driven search, driver monetization, and safety experiences at Uber for Uber Eats. Earlier, I collaborated with Dynamicland at Y Combinator Research, exploring new paradigms for how people and computers think together. And before that, I had the opportunity to build products and interactive experiences for a host of organizations including Airbnb, Bloomberg Philanthropies, Motorola, KFC, Pizza Hut, and Taco Bell. Over the past decade, I've built and led design efforts across consumer and enterprise products, blending strategic thinking with hands-on design to drive measurable impact. I'm passionate about creating systems and experiences that scale thoughtfully for people and for businesses. Beyond my work, I serve as the Mentorship Chair on the board of the Interaction Design Association SEA, and I've spoken at institutions including Princeton University and the California College of the Arts. My work has been featured in TechCrunch, Wired, The New York Times, and The Independent, among others.
2020 — Present
San Francisco, United States
2023 — Present
Seattle, United States
2018 — 2020
San Francisco, United States
2018 — 2018
Oakland, California, United States
2017 — 2018
San Francisco, United States
2014 — 2017
New Delhi, India
2015 — 2016
Delhi, India
2014 — 2015
Noida, India
Feel free to contact me at kritika@placeholder.flows.cv