# Kruthi Sabnis Krishna > Senior Manager, Product Design at Twilio Inc. Location: San Francisco Bay Area, United States Profile: https://flows.cv/kruthisabniskrishna A global product design leader with years of experience in enterprise products while working at Citrix, IBM and VMware and most recently Twilio. Experienced in hiring, coaching and growing talented designers across the globe spanning Europe, LATAM, US and India. Designed and delivered v 1.0 products with high impact, reaching millions of users and devices. Crafted customer journey maps and used quant and qual data to influence annual and quarterly product roadmaps. Led teams to define visions that drive multi year roadmaps of key hallmark products. ## Work Experience ### Senior Manager, Product Design @ Twilio Jan 2022 – Present Leading a team of 15 designers responsible for Twilio platform teams (including AI experiences) across Europe, US, LATAM and India ### Product Design Manager @ Twilio Jan 2020 – Jan 2022 | San Francisco Bay Area Delivered products within Growth and Billing areas which have increased product activation by XX%, upgrade rates by Y% and contributed XX mil to sales pipeline. ### Staff Product Designer, Growth @ Twilio Jan 2019 – Jan 2020 | San Francisco Bay Area - Design lead for Twilio Growth team. - Delivered version 1.0 of Twilio CodeExchange and Quick Deploy, a low code no code solution. - Designed products for increasing user acquisition, activation and revenue ### Staff Product Designer @ VMware Jan 2018 – Jan 2019 | San Francisco Bay Area Product: - Design lead for Workspace ONE Intelligent Hub, an industry leading app on millions of devices. - Delivered version 1.0 of Intelligent Hub on iOS, Android, Web and Mac. - Responsible for increasing user adoption and engagement of Workspace ONE. - Led a project with product managers to build a customer journey map to inform product strategy, improve NPS and to reimagine the next generation of Airwatch Content Locker, which is now Workspace ONE SmartFolio. Operations: - Grew the team by setting up a team of 3 designers from the ground up in Bangalore, India. - Mentored junior designers on the team and groomed them to take new projects. - Involved in improving the process and tools to maximize output for designers and product managers. - Integrated Mixpanel into our products to measure user activity on our apps. - Led the team to create a design system v 0.5 for our mobile app family. ### Senior Product Designer @ VMware Jan 2017 – Jan 2018 | San Francisco Bay Area ### Product Designer @ VMware Jan 2015 – Jan 2017 | San Francisco Bay Area ### Co-Founder @ Design Clinic at University of Michigan Jan 2014 – Jan 2015 | Ann Arbor Design Clinic at U of M provides design services for startups in the University and the city of Ann Arbor. The clinic advised startups on design practices and helped incorporate design thinking processes in their development cycles. - Raised $50,000 in funding from the Provost's office to build a sustainable design consulting model - Hired, mentored and managed a team of 13 designers - Built a client base of 16 startups from Ann Arbor. Worked on 4 successful design projects and brought in 6 recurring clients. ### Graduate Teaching Assistant @ Design Clinic at University of Michigan Jan 2015 – Jan 2015 | Ann Arbor Graduate level course: Needs assessment and usability testing ### User Experience Designer Intern @ IBM Jan 2014 – Jan 2014 | Austin, Texas Area Worked on IBM Watson and IBM Verse. Applied IBM Design Thinking and other methodologies to conduct extensive ethnography, user research. Designed different fidelity prototypes, iterated and evaluated multiple designs. Used story telling as the primary method to communicate the final prototype to the executives at IBM HQ, Armonk. ### Software Engineer @ Citrix Jan 2011 – Jan 2013 ### Software QA Engineer @ Citrix Jan 2011 – Jan 2012 ## Education ### Master's degree in Information in Human Computer Interaction University of Michigan - School of Information ### BE in Computer and Information Science RV College Of Engineering ## Contact & Social - LinkedIn: https://linkedin.com/in/kruthis - Portfolio: http://kruthisabnis.com --- Source: https://flows.cv/kruthisabniskrishna JSON Resume: https://flows.cv/kruthisabniskrishna/resume.json Last updated: 2026-04-13