Reinstall is a platform founded to help individuals transform limiting beliefs into empowering mindsets.

✦ Led product vision, UX strategy, and execution from 0 to MVP for a goal-setting app powered by AI recommendations and personalization:

✦ Redesigned Telegram MVP onboarding flow with clear visual cues and intuitive navigation, increasing full-session completion from 22% to 52% and improving user activation metrics

✦ Delivered TestFlight-ready iOS build in 10 weeks instead of planned 14 by implementing lean UX methodology, conducting focused user testing, and creating efficient design-to-development handoff process

✦ Ran 2 rounds of guerrilla testing on a mobile prototype of the core experience, identifying UX blockers and improving task clarity improving task clarity and user intent alignment

✦ Built a tokenized iOS design system, using Figma component tokens for developer handoff reducing design-to-dev handoff by 60%

✦ Hired and led a creative team (3 freelancers), delivering consistent visual identity across product UI, brand, and marketing

✦ Led end-to-end UX for NFT profile picture feature on Facebook over 6+ months, coordinating 10+ cross-functional teams across Profile, Identity, Privacy, and Brand pillars; delivered full cross-platform flow through pre-launch phase

✦ Created suite of safety and moderation tools for Facebook Groups, including content filtering system, violation reporting flow, and automated admin reassignment feature that revitalized inactive communities

✦ Contributed to Meta’s horizontal design systems pillar by defining reusable UX patterns including photo galleries; patterns adopted across 10+ surfaces such as Profile, Groups, and Memories, improving consistency and speed of implementation

✦ Designed an innovative UX/UI course curriculum with a focus on AI tools integration, resulting in a 60% employment rate within 6 months of graduation.

✦ Led a team of 5 mentors to develop high-quality educational materials, implementing quality control processes that improved content consistency by 38%.

✦ Conducted hands-on AI design workshops that received an average student rating of 4.9/5 and became the platform’s most popular training module.

✦ Transformed matchmaking experience through data-driven redesign of chat and matching interfaces, reducing average wait times from 8 to 2 minutes and virtually eliminating negative user feedback

Introduced timer and rating mechanics to motivate Pro-players to respond faster, contributing to an 18% increase in player LTV over 3 months, based on repeat session tracking in Amplitude

✦ Conducted user testing and iterative prototyping to validate booking and communication flows, improving overall platform usability

✦ Built a lightweight design system for the redesigned platform, improving UI consistency and speeding up delivery across cross-functional teams