Reinstall is a platform founded to help individuals transform limiting beliefs into empowering mindsets.
✦ Led product vision, UX strategy, and execution from 0 to MVP for a goal-setting app powered by AI recommendations and personalization:
✦ Redesigned Telegram MVP onboarding flow with clear visual cues and intuitive navigation, increasing full-session completion from 22% to 52% and improving user activation metrics
✦ Delivered TestFlight-ready iOS build in 10 weeks instead of planned 14 by implementing lean UX methodology, conducting focused user testing, and creating efficient design-to-development handoff process
✦ Ran 2 rounds of guerrilla testing on a mobile prototype of the core experience, identifying UX blockers and improving task clarity improving task clarity and user intent alignment
✦ Built a tokenized iOS design system, using Figma component tokens for developer handoff reducing design-to-dev handoff by 60%
✦ Hired and led a creative team (3 freelancers), delivering consistent visual identity across product UI, brand, and marketing