# Kseniia Ha > AI-Powered Senior Product Design | Product Designer at Meta | 10+ international experience | Consumer Tech / B2C Platforms Location: San Francisco, California, United States Profile: https://flows.cv/kseniia AI-Powered Product Design | Product Designer at Meta | 10+ international experience | Consumer Tech / B2C Platforms Hi, I’m Kseniia πŸ‘‹ I’m the founding designer at Re:install β€” a mindset transformation app powered by AI. Previously at Meta and Y Combinator-backed startups, I now merge design with generative tools to shape the next wave of human-centered products. Known for blending product intuition, business systems thinking, and visual storytelling, I’ve mentored over 100 junior designers through my academy and launched top-performing design courses with Careerist. I speak the language of Figma AI, ChatGPT, and Midjourney β€” not just to build faster, but to build with purpose. ✨ ex-Meta πŸš€ Founding designer @ Re:install πŸŽ“ Design Mentor & Educator 🧠 Passion: AI, behavior change, and products that shift perception #productdesign #AItools #womenintech #creativeleadership #uxui #figmaAI #AIdesign ## Work Experience ### Senior Product Designer @ Meta Jan 2025 – Present | Burlingame, CA ### Founding Product Designer @ RE:INSTALL Jan 2024 – Jan 2025 | San Francisco Bay Area Reinstall is a platform founded to help individuals transform limiting beliefs into empowering mindsets. ✦ Led product vision, UX strategy, and execution from 0 to MVP for a goal-setting app powered by AI recommendations and personalization: ✦ Redesigned Telegram MVP onboarding flow with clear visual cues and intuitive navigation, increasing full-session completion from 22% to 52% and improving user activation metrics ✦ Delivered TestFlight-ready iOS build in 10 weeks instead of planned 14 by implementing lean UX methodology, conducting focused user testing, and creating efficient design-to-development handoff process ✦ Ran 2 rounds of guerrilla testing on a mobile prototype of the core experience, identifying UX blockers and improving task clarity improving task clarity and user intent alignment ✦ Built a tokenized iOS design system, using Figma component tokens for developer handoff reducing design-to-dev handoff by 60% ✦ Hired and led a creative team (3 freelancers), delivering consistent visual identity across product UI, brand, and marketing ### Senior Product Designer @ Meta Jan 2021 – Jan 2023 | San Francisco Bay Area ✦ Led end-to-end UX for NFT profile picture feature on Facebook over 6+ months, coordinating 10+ cross-functional teams across Profile, Identity, Privacy, and Brand pillars; delivered full cross-platform flow through pre-launch phase ✦ Created suite of safety and moderation tools for Facebook Groups, including content filtering system, violation reporting flow, and automated admin reassignment feature that revitalized inactive communities ✦ Contributed to Meta’s horizontal design systems pillar by defining reusable UX patterns including photo galleries; patterns adopted across 10+ surfaces such as Profile, Groups, and Memories, improving consistency and speed of implementation ### Lead UX/UI Mentor (YC 21) @ Careerist Jan 2022 – Jan 2023 | San Francisco Bay Area ✦ Designed an innovative UX/UI course curriculum with a focus on AI tools integration, resulting in a 60% employment rate within 6 months of graduation. ✦ Led a team of 5 mentors to develop high-quality educational materials, implementing quality control processes that improved content consistency by 38%. ✦ Conducted hands-on AI design workshops that received an average student rating of 4.9/5 and became the platform’s most popular training module. ### UX/UI Designer (YC 20) @ LegionFarm Jan 2020 – Jan 2021 | San Francisco Bay Area ✦ Transformed matchmaking experience through data-driven redesign of chat and matching interfaces, reducing average wait times from 8 to 2 minutes and virtually eliminating negative user feedback Introduced timer and rating mechanics to motivate Pro-players to respond faster, contributing to an 18% increase in player LTV over 3 months, based on repeat session tracking in Amplitude ✦ Conducted user testing and iterative prototyping to validate booking and communication flows, improving overall platform usability ✦ Built a lightweight design system for the redesigned platform, improving UI consistency and speeding up delivery across cross-functional teams ### Lead Product Designer @ Broccole Jan 2020 – Jan 2020 | San Francisco Bay Area ✦ Defined product vision and built MVP for a creator economy platform focused on collaboration and live content creation ✦ Led a team of 5 designers, introducing weekly critiques and OKR-based planning; increased team design velocity by 30% ✦ Developed a component library with 80+ reusable patterns, reducing design-to-development handoff time from 3 days to 1 day ✦ Conducted research and prototyping to shape core creator experience, focusing on content-first onboarding and monetization pathways ### UX/UI Designer @ Netvertise Ltd. Jan 2014 – Jan 2016 | Kyiv Collaborated with a team of six designers to redesign the main site of a high-profile e-commerce project and prototype innovative landing pages, positioning our company as a trendsetter in the industry. Learned Adobe After Effects to enhance the quality of our moving advertising banners, significantly improving our marketing efforts. ### User Interface Designer @ Freelance Jan 2012 – Jan 2014 β†’ logos β†’ landing pages I have worked on a variety of web pages and Landing pages for small businesses. ## Education ### Bachelor's degree in Marketing International University of Business and Law Jan 2009 – Jan 2013 ### Marketing City College of San Francisco Jan 2018 – Jan 2019 ### Associate's degree in Design Kherson College of Culture and Arts Jan 2004 – Jan 2008 ## Contact & Social - LinkedIn: https://linkedin.com/in/kseniiaha - Portfolio: https://kseniiaha.me --- Source: https://flows.cv/kseniia JSON Resume: https://flows.cv/kseniia/resume.json Last updated: 2026-03-30