# Kulbir Singh > Senior UX Designer @ Illumio | Ex: Samsung Research America | CyberSecurity | Mobile Platform Solutions | B2B | B2B2C | Product Designer Location: Mountain View, California, United States Profile: https://flows.cv/kulbir Product Designer with over 6+ years of experience, blending roles in renowned tech giants such as Samsung with dynamic startup environments. Demonstrated expertise includes over 5 years leading end-to-end mixed-methods user experience initiatives across desktop, mobile, and web platforms. currently Leading UX R&D in one of the biggest Samsungs B2B and B2B2C consolidated business offering (Knox Suite License Knox configure, Knox Mobile Enrollment & Knox service plugin). Holding a degree from Indiana University with a specialization in AI design, I am deeply passionate about crafting products that inspire users to elevate themselves. ## Work Experience ### Senior Product Designer - Cybersecurity @ Illumio Jan 2025 – Present | Sunnyvale, California, United States ### Lead UX Designer - MPS(Mobile Platform Solutions) @ Samsung Research America (SRA) Jan 2021 – Jan 2025 | Mountain View, California, United States - Recipient of the 2023 UX Design Award nomination by the International Design Center Berlin. - Led the transformation of Samsung's Knox Configure service from B2B to B2B2C, resulting in a remarkable increase in customer satisfaction from 60 to 95 through the redesign of the customer portal. - Played a pivotal role in shaping the design language of Knox cloud services (comprising 30+ products/services), introducing new design patterns and components to enhance usability and elevate the overall customer experience. - Pioneered the establishment of a new revenue stream for B2B2C Samsung and its partners, enabling companies to create custom Samsung smart accessories, thereby seamlessly personalizing user devices. - Spearheaded design and research efforts for the innovative dynamic web experience of Knox Service Plugin, facilitating Enterprise Mobility Management (EMM) administrators in seamlessly managing Samsung device settings through their admin portals. - Led the strategic and evaluative development of cutting-edge AI interactions and core features for Knox Asset Intelligence (KAI), revolutionizing how IT administrators access customized data through a chat-like interface. - Led product design for internal AI tool - Led statistical data analysis in collaboration with UX researchers to glean insights from customer reviews, driving the refinement of web surveys and key performance indicators (KPIs). ### Senior User Experience & Usability analyst @ Infor Jan 2020 – Jan 2021 * Led redesigning of Infor Process Automation application and took it from desktop application to web application * Made major changes in project plan and able to cut the duration by 55% * Designed Low and High- fidelity wireframes for Infor Talent Science mobile & desktop web application * Conducted 12 user observation session and usability test session. Created interview scripts. * Led UX solutions by digging deep into complex user problems and interfaces to create effective, meaningful and efficient software * Proactively identify usability issues and participate in solution reviews before the software release * Led collaborative UX reviews with external customers and internal product stakeholders. ### UX Designer & Graduate Assistant @ IU School of Informatics and Computing at IUPUI Jan 2019 – Jan 2020 | Indianapolis, Indiana, United States Collaborated with Prof. Lou Lenzi on projects in AR/VR, mobile & tablet AI dashboard, finance. Led the vision for the product area, designed prototypes and provided input from a user's perspective. Sponsored Projects (Under the supervision of Prof. Lou Lenzi) 1) Smart Home: Led design of Augmented reality system that enabled users to see their completely built home overlay over the semi-constructed site or empty plot by using their smart phone or tablet. Professor Assistant 1)Worked as a Graduate Assistant under Prof. Seth Wilson for his class SP21: Legal Informatics of Security, where I helped students understanding ethical and legal problems that are most tightly bound to the issue of information control 2) Worked as a Graduate Assistant under Dr. Fawzi BenMassaoud for his class FA20: OL-SOCIAL INFORMATICS: 26178. where I helped students with learning the research methodology of social informatics. Capstone Project (mentored by Salesforce) Led a team of four designers to create a web extension that enabled users to have more control over their personal information and personalized ads; with the goal of giving users the right to privacy and controlling their data. ### UX Designer @ SmartCart Jan 2019 – Jan 2020 • Led research and design on user’s grocery store to understand their pains & frustrations while shopping for groceries. • Used Generative design methods to design solutions to allowing users easy product discoverability, easy checkout methods, AR guided directional interface to find products on user’s grocery list. • Steered feature discovery, crafting scalable solutions that could seamlessly integrated with the existing grocery app. • Created prototypes with the help of tools like Figma, Adobe CC to conduct user testing. ### Jewelry Sales Associate @ Macy's Jan 2015 – Jan 2020 | Greenwood, Indiana, United States - Top sales associate in the entire department for 4+ years and awarded Top sales associate 6 times. - 21st in sales in the entire Mid-west region in 2018. - Diamond and precious gemstone specialist with a client list of 450+ regular clients. - Trained 20+ new Jewelry associates by teaching them about diamonds and Precious stones as well as how to provide great customer service. ### Product Designer @ Calix Jan 2019 – Jan 2019 | San Jose, California, United States • Enhanced the business model by leveraging Calix's existing product catalog to enter the rural SMB market (40M homes) via B2B and B2C. • Collaborated with stakeholders for concept sketches, product strategy, and SWOT analysis to devise a revenue-generating service increasing the profit margin by 60% for 1500 Communication Service Providers (CSP's). ### Product Designer @ Allegion Jan 2019 – Jan 2019 | Indianapolis, Indiana, United States • Lead a team of three people to create a property management software integrated with Schlage Locks for short-term rentals (Airbnb, VRBO) to facilitate and monitor seamless access to host properties and improve customer satisfaction. ### User Experience Designer @ OneAmerica Jan 2019 – Jan 2019 | Indianapolis, Indiana, United States • Led end to end completion of OneAmerica Design System by conducting user interviews, competitive analysis, contextual Inquiry to generate and Utilize data-driven insights into the design process • Produced sketch prototypes, usability tests, lo-fi, hi-fi prototypes using Adobe XD, Photoshop, Illustrator and conducted a cognitive walkthrough • Collaborated with Design, Developer, and Marketing team to find the solutions for website problems like inconsistent web design. ### User Experience Designer @ Virtusa Jan 2018 – Jan 2019 | Indianapolis, Indiana Perform quality assurance (QA) reviews on confidential client data to help the company enhance the effectiveness, quality, and value of the work. Gathered user data by conducting interviews and created user stories and scenarios to help create a final prototype of Unqork platform. Recommended solutions and alternative designs to upper management and other stakeholders of our production platform in order to create a more efficient working environment. ### UX designer summer intern 2019 @ Infosys Jan 2018 – Jan 2018 - Led the research by conducting surveys, interviews, contextual inquiries to generate and utilize data-driven insight into the design process. - Created fitness mobile application wireframe and high-fidelity design. - Studied and conducted interviews of the B2B computer website, developed wireframe, and low-fidelity prototype for tablets. - Participated in company Hackathon focused on the platformization of banking within the transforming financial industry. ### UX/UI Designer @ Unknown Jan 2017 – Jan 2018 ## Education ### Master of Science - MS in Human Computer Interaction Luddy School of Informatics, Computing, and Engineering, Indianapolis ### Bachelor of science and informatics in Informatics Luddy School of Informatics, Computing, and Engineering, Indianapolis ### Associate of Science - AS in Information Technology Ivy Tech Community College ## Contact & Social - LinkedIn: https://linkedin.com/in/kulbir-singh2334 --- Source: https://flows.cv/kulbir JSON Resume: https://flows.cv/kulbir/resume.json Last updated: 2026-02-23