• Part of a multi-team effort led by a Private Equity Group to consolidate the six brand websites into a single website containing all brands.
• Developed and deployed a new website using the WordPress CMS platform.
• The site was custom-coded in PHP, MySql, JavaScript, jQuery – see below for the full tech stack.
• Displayed 12 category pages with product filters to make searching the 700+ catalog a fast and seamless experience.
• Built a module system so that the owners can create and assemble new pages as needed in a highly structured and easy-to-maintain process.
• Made the site fully responsive across all devices
• Set up and managed cloud storage for over 70,000 product files.
• Custom-built in PHP any site functionality not covered by plugins.
• Enhanced user experience using JavaScript to load content behind the scenes.