Transitioned to freelance to get a broader exposure to various industries, users, technologies and device types. Currently working with companies across Artificial Intelligence 🤖, Finance 💰, Health 🦠, & Government 🏛️.
RAINMAKER 💰🤖
▪️ Engineered a user activation strategy for a B2C crypto app, boosting portfolio management and deposit efficiency via Coinbase & Metamask
▪️Devised a redeemable points system with strategic UI call-to-actions, resulting in a significant uptick in user activation and monetization
▪️ Created illustrations via Text-to-Image AI to personify / gamify the app and increase engagement
▪️ Analyzed user journeys to architect a new nav bar that enabled frictionless deposit workflows, decreasing time to deposit by ~50%
BIOBOT ANALYTICS 🦠🏛️
▪️ Designed onboarding flow for key government customers onto a new health analytics platform, resulting in a 40-fold increase in monthly active users (MAU) over a 3-month period
▪️ Revamped the design system to meet accessibility standards required for a government contract; optimized deliverables via JSON file, significantly reducing the engineering resources needed for implementation.
EMDASH 🤖
Performed usability audit and created a design system proposal for this application that leverages artificial intelligence to organize communication.
